This year, fraudulent digital ad spend in the U.S. is estimated to be around $12 billion. For comparison, more money is spent on bot traffic than the total spend on out-of-home advertising (OOH) in the U.S., which is predicted to be around $8 billion. Additionally, AppNexus cites that nearly half of all display ads purchased…
New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued resilience. But it’s funny what happens when the lights go out. Sometimes it lets us see more clearly. With the blackout hampering my ability to connect…
We have all read the same articles and books about what it takes for brands to succeed today: Brands need to have purpose. Younger millennial and Gen Z consumers give preference to brands that stand for something. Companies and brands have vast resources. In a world where governmental organizations are politically divided and feckless, marketers…
My dad wouldn’t call himself a feminist. He married my mom at 36, and they had three children. My mum stayed home, and he worked as a merchant at the same company for almost 40 years. Now retired, he spends a lot of his free time on the golf course. Not exactly the portrait of…
“Affective computing is like nuclear power. We have to be responsible in defining how to use it,” said Javier Hernandez Rivera, a research scientist at MIT Media Lab, in 2017. In the two years since, there has been a global proliferation of biometric and affective APIs and off-the-shelf hardware designed to power experiences in millions…
The mad scramble to make brands more sustainable is in full swing. And while companies are right to tackle this issue, the truth is that quite a few of them are still getting it wrong. That’s because there are still a few glaring misconceptions about the movement in general; not only what it means to…
Over the years, Apple has been relatively ad-tech friendly and has played nicely with ad networks and other key marketing players across the mobile ecosystem. That’s about to change. Even if you’re not advertising directly on mobile, these changes are poised to alter the way marketers measure digital campaign success, not just audience targeting. Beacons…
Three years after the Association of National Advertisers’ groundbreaking report on the need for transparency, our industry is still failing to fully address the root of the issue. The report, prepared by K2 Intelligence for the ANA, found that “non-transparent business practices” were “pervasive” in media buying agencies. It called out programmatic advertising for “black…
In today’s socially conscious environment and political climate when a company takes responsibility for its actions and the subsequent impact on communities, employees and stakeholders, the results go a long way. This is no secret to companies in various industries. The Sustainable Investment Institute (Si2) recently reviewed the current state of companies’ sustainability reporting and…
As we round out July, I am taking refuge in the fact that we’ve survived another round of the International Festival of Press Releases, sometimes referred to as Cannes Lions. This year’s festival followed the patterns of years past. The biggest spending, hottest and most powerful of the advertising industry went to France to ensure…
Influencers have become a force in shaping consumer opinion and purchasing patterns across industries. The challenge for brands is to cut through the noise and find appropriate personalities that align with their audience. The right influencers can effectively compel narrators for your brand values. Before you engage with influencers, clearly identify brand values so you…
Every year, our University of Oregon ad program brings 100-plus creatives, strategists, managers and producers to New York for Creative Week. It’s a remarkable front row seat to trends of the industry. While visiting agencies, production houses and awards shows, we get a snapshot of industry trends and professional realities that few get the chance…
Denmark is the world’s least feminist nation, according to a new survey on attitudes toward gender. Only a quarter of Danish women identify as feminists. This is surprising news given that the country surpasses many other European nations on gender equality. It seems there is still something rotten in the state of Denmark. But as…
Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the types of messaging that those audiences respond best to. On top of that, there is a fair amount of work that goes into determining who the…
How do you get from where you are today in your career to where you ultimately want to be? While there are many options, there are two common paths to advancement: climb the proverbial ladder in a traditional sense or lattice your way to your desired job. As you think and plan for your next…
When John Mackey, co-founder and CEO of Whole Foods, and a university professor published Conscious Capitalism in 2014, a slew of advertising and marketing campaigns that espoused purpose-led conceits swept the awards at Cannes and the Effies the year prior. In fact, 2013 could be considered a breakthrough year for conscious advertising with “Real Beauty…
No one starts their hiring process by saying, “Today I’m going to make some biased hiring decisions.” But those decisions happen every day, and the advertising industry–despite some agencies’ best efforts–remains far too homogenous, with some groups significantly underrepresented. One reason bias is so pervasive is that it’s part of human nature. It’s a byproduct…
Earlier this month, Apple made a small step toward making privacy levels more transparent with the signing in with Apple feature. Ultimately, Apple is giving users more granular control over their data. Also, Apple’s iOS 13 operating system now lets users grant one-time access to location. Under this scenario, if an app needs the data…
The history of television ratings is of great interest to me because–to quote Maya Angelou–“if you don’t know where you’ve come from, you don’t know where you’re going.” Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but Nielsen actually started out measuring radio ratings before…
Privacy has escalated to be a top priority. Marketers and publishers–along with consumers, legislators, CEOs and presidential candidates–are being confronted with how to approach privacy. The largest tech companies have put their stakes in the ground. Apple, Google and Facebook have all recently announced privacy initiatives with the goal of appealing to consumers and their…
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