Jul 31

Using Emotion AI to Spark a New Type of Brand Experience

Posted in: Uncategorized

“Affective computing is like nuclear power. We have to be responsible in defining how to use it,” said Javier Hernandez Rivera, a research scientist at MIT Media Lab, in 2017. In the two years since, there has been a global proliferation of biometric and affective APIs and off-the-shelf hardware designed to power experiences in millions…

Related posts:

  1. Before Applying Envy as a Tactic, Marketers Might Want to Consider Their Consumers’ Self-Esteem It’s a strategy that’s as old as advertising itself: Make...
  2. What Brands Can Do to Maintain Culture While Reaching Their Diverse Audiences Ambicultural Americans struggle to maintain ties to our roots with...
  3. 4 Industry Trends That Are Guaranteed to Shake Up the Pharma Industry Cannes Lions Health was created to celebrate life-changing creativity. The...
  4. The 4 Phases of In-Housing and How It’ll Change the Future of Ad Tech A recent IAB Europe report sparked interest by stating that...
Tags:
No Responses to “Using Emotion AI to Spark a New Type of Brand Experience”

Post a Comment