On the eve of the first Hispanic Heritage Month in 1968, Hispanics made up between 4-6% of the U.S. population. Today, that number is 18%–or nearly 60 million people. With backgrounds as diverse as America itself, Hispanic Americans are representing us in Congress and in C-suites, in stadiums and on screens, and in larger numbers…
The definition of disruption has become diluted by our industry’s obsession with turning well-intentioned concepts into overused buzzwords. You’ve almost surely been in a briefing where the ask has been some form of disruption: disrupt creativity, disrupt the internet, disrupt culture, disrupt the way we use X product in Y space. This isn’t just about…
Europe set the bar with GDPR. Washington, California, New York, Nevada and Maine are each on the road to regulating the use of consumer data as well–at least within their own jurisdictions. National cyber privacy law is coming; versions of one are being passed around in the Senate and in Congress. We just don’t know…
Earlier this year, I was in a horrific motorcycle accident and lost an arm to paralysis. When something like that happens, your mind almost inevitably can default to a dark place–frequently. Though I’ve otherwise recovered nicely, some days are just overwhelming. Thankfully, I have the support of family, friends and work to help keep me…
As the United States begins National Hispanic Heritage month, both consumers and brands should take the time to reflect on what it means to be Hispanic in the U.S. and how can brands better engage and empathize with this 18% minority voice in America. It’s important to point out that Hispanics share a language and…
D&D. MCU. Hall H. Naruto. PogChamp. If you know these terms, chances are you’re a nerd. While nerds used to be thought of as basement-dwelling, Steve Urkel glasses-wearing, awkward stereotype, nerdiness is now a badge of honor. Nerd culture has infiltrated mainstream culture, creating countless avenues for brands to leverage. If you’re not convinced, look…
A core Google update can hit like a force of nature. It can rip through the internet like a wildfire or an earthquake, leaving a trail of damage in its wake. While Google does issue warnings, it’s hard to predict exactly how a specific update will play out once it’s released. Sometimes businesses don’t know…
This summer I kayaked an Alaskan lake where, just a few years ago, a glacier covered the landscape. Alaska, now the fastest warming state in the country, shows the dramatic ravages of a warming planet. The experience, both breathtaking and heartbreaking, became my climate story. Everyone has a climate story, whether they know it or…
Today I work in two industries–tech and advertising–that care deeply about diversity, but where old habits have held back progress. We have made progress but, like many in the industry, the journey is ongoing. For instance, sitting in creative reviews over the last year, there was more diversity in our casting. We have been auditing…
I’m what marketers like to call a millennial. We’ve been the most talked about generation for years, gracing the front page of Time Magazine, putting our name to a glorious yet delicate shade of pink and famed for our love of fidget spinners. We even have our own Monopoly board, one where you can dine…
This four-part series aims to help executives better understand how to succeed in digital transformation. In part one, we identified three critical pillars of success: The right strategy, culture and partner relationships. The adoption of sophisticated cloud marketing technologies and data. A direct-to-consumer brand digital commerce channel. Here in part four, we’re focusing on the…
I have been in advertising for about a decade now, and I have yet to work at an agency with a black account director. In the early stages of my career, I found that odd, but as things progressed and I moved from agency to agency, I soon realized it was an unfortunate norm. So,…
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
Last month I got to attend a Climate Reality Leadership conference here in Minnesota. Organized by Al Gore, it was attended by lots of the usual suspects, the people we usually count on to protect our world. But as I listened to Gore speak about the solutions in our grasp, I realized who the audience…
Step into a time machine to early 2016, and you would have found me, a 37-year-old agency owner, wanting to “see the change and be the change” while living my day-to-day without truly disrupting or changing a damn thing. I was actively repressing my inner desires to change the world (or die trying), and that…
Much has been said about the flip in the consumer/brand relationship. Consumers are now the trend-makers as brands and businesses are pivoting in their marketing strategy based on customer-driven insights. Consumers in 2019 expect this level of marketing fingerspitzengef?hl, not only from big brands but also from smaller agencies and businesses. For those of us…
This four-part series aims to help executives better understand how to succeed in digital transformation. In part one, we identified three critical pillars of success: The right strategy, culture and partner relationships. The adoption of sophisticated cloud marketing technologies and data. A direct-to-consumer brand digital commerce channel. Here in part three, we’re focusing on the…
As businesses, governments and consumers wake up to the implications of data privacy and talk buzzes around legislation and data leaks, brands increasingly face an uncertain landscape when it comes to first-party data. The California Consumer Privacy Act and Europe’s General Data Protection Regulation are just two of the factors ushering in this new data…
Recently Instagram announced that it is hiding like counts in six more countries following its initial test in Canada, which created a panic worldwide. This week, Facebook shared that it is planning to test the same for the Facebook app. There is a lot of misleading information and misinterpretation of the changes out there. This…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
