Millennials and Gen Z collectively belong to the largest generation in the world. They were born after the internet went mainstream and were about 10 years old when the iPhone launched. They’re ethnically diverse, socially tolerant, globally connected and environmentally aware. But living in households with an average of 10 connected devices has given them…
By now, everyone can agree that, when done right, data-based insights can drive smarter, more personalized touchpoints with the people that matter and improve the overall quality of business decisions. For this to work, though, companies need accurate, trustworthy data. Since last year, the gardens’ walls have grown higher and the legislative landscape has gotten…
Autumn has provided ongoing buzz around content streaming, and a pair of developments in the next two weeks will help define OTT advertising for the foreseeable future. The availability of Apple TV+, the gadget maker’s first foray into original content, on Friday will be buzzy. And Disney+, the media giant’s streaming service that premieres on…
Millennials are fleeing traditional agency life with fewer years under their belts than ever before. Data from our global survey of more than 10,000 freelance designers from 42 countries released this week shows that the majority of designers under 30 (52%) are now ditching their agency jobs after just two years. That’s significantly less time…
It’s been a rocky summer for cannabis brands, from warning letters from the FDA to CBD companies for inaccurate claims to the unfortunate vape crisis that has led to vape bans in some areas. All said, it’s left the cannabis consumer more confused and skeptical than ever. Two clear issues have emerged from this chaos….
The biggest marketing moment of the 2020s won’t be the next Olympic games or the Super Bowl. It will be when we land on the moon for the second time. The U.S. government has plans to land on the moon by 2024 with both a male and a female astronaut. Like in 1969, it will…
When it comes to the challenges that people of diverse backgrounds face in the workplace, I’ve seen a lot. Not only have my accent and skin color stood out, but I’m also a woman working in a male-dominated field. Needless to say, I’m familiar with feeling uncomfortable. This discomfort has made me very aware of…
Need a good small talk conversation starter? Look no further than soliciting opinions on the new trend of plant-based protein. “Have you tried the Impossible Burger yet?” “Would you ever eat that Beyond Meat stuff?” “I was a vegan once for two weeks.” Nearly seven in 10 Americans are trying to increase plant protein consumption….
Every once in a while, the advertising gods smile upon a brand. The stars and planets line up, and a million-dollar opportunity literally falls from the heavens. Last Sunday night, Yordan Alvarez hit a home run for the Houston Astros–and for Bud Light. For those who missed it, when the ball traveled over the outfield…
October was National Disability Employment Awareness Month and the perfect time to look among staff at agencies and advertisers and consider how disability is represented beyond portrayals in campaigns and, more importantly, within the workforce. Disability is gaining visibility in the ad industry, with many of the Cannes Lions winners featuring disability inclusion in their…
If I were to tell you that it’s completely sensible to communicate an advertising message to someone in a few seconds, would you believe me? If you have a stake in optimizing mobile video ads, chances are the answer is an emphatic yes. The topic of ad length on mobile is a hot one, where…
When McDonald’s awarded its business to Wieden+Kennedy last month, the entire agency world should have celebrated–or at least taken notice. Since when could a creative agency with a clear competitor on its roster (KFC) even be considered for the business? Where were the lawyers? Were the folks in procurement all on vacation? The truth is…
This is a very difficult topic to write about, given my cultural background where “we don’t talk about these things.” However, the truth is that we must talk about these things, as they are a natural part of life and affect so many people annually. Some we know, many we don’t. Too many suffer in…
With an estimated one-third of the U.S. programmatic display ad spend going to the so-called ad tax, the need for transparency is obvious. But a feud over two new IAB tools–sellers.json and OpenRTB SupplyChain object–underscores why transparency will never be possible as long as the industry perpetuates the intermediary blame game. While the dispute is…
Apple, Disney, WarnerMedia and just about everyone who can configure a streaming server is getting into the direct-to-consumer (DTC) content business. There are many valid reasons for this, not the least of which is consumer demand. Everyone says they want a la carte For years, people have been waxing poetic about the desire for a…
In my role at Facebook, I’m in daily discussions with leaders at large multinational organizations. These global brands are relentlessly focused on one key thing: growth. When I meet with them, the tone of the meeting is often set by the most senior person, saying, “Don’t tell us what we want to hear; tell us…
Sexuality and sexual expression make up some of the most fundamental building blocks of human identity. For brands to treat either as a trend is to immediately get it wrong, and any attempts to speak for marginalized communities from a position of authority will fall flat. The emotions that surround sexuality and sexual expression are…
The open internet is a founding principle of the web. It is an environment that allows all players to interact directly with audiences and consumers while ensuring fair and transparent access to data and measurement. It is an ideal that should unite all of us: citizens, governments and committed web companies. However, the open internet…
As I waited in line at a popular local restaurant, I watched the lone cashier assist a constant flow of drivers from four different delivery services who were picking up orders. I smiled sympathetically at her as she arranged orders on the counter. She was kind and efficient at her job, but there was no…
There’s no hocus pocus in America’s favorite candy brands’ digital advertising strategies this Halloween. Mondel?z, The Hershey Company, and Mars, Inc. are getting in the spooky spirit for one of their busiest seasons of the year. Hershey’s sweet approach to Halloween The Hershey Company is all-in on a Halloween marketing campaign that has the company…
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