Aug
01
Deep Breaths, Everyone: McCann Made a Perfume That's Meant to Stimulate Creativity
Posted in: UncategorizedTo celebrate its 70th anniversary in Uruguay, McCann Montevideo has created I CANN Eau de Créativité, a limited-edition fragrance meant to, well, boost creativity.
“In our research, we determined that creativity is completely emotional and with no logical process,” explains Leándro Gomez, McCann Montevideo’s CEO and general creative director. “We also learned that scents are a powerful medium to convey emotions—in fact, 75 percent of our emotions are connected to scents that immediately take us back to very specific moments of our lives.”
