Cheesecake Factory "Close Encounter" (2016) :23 (USA)

It’s okay, fry pan. You were having a dream about a microwave. Cute animation for The Cheesecake Factory who is positioning itself as taking its time to cook your meal as opposed to you know, using the microwave. This is part of The cheesecake Factory’s new animated campaign called “The Kitchen Speaks.”

California Lottery "Forever Five" (2016) 1:00 (USA)

Discover the Power Of Five with Power Five Scratchers. Also discover the power of using the opening scene to Stranger Than Fiction as the basis of your creative.

The Cheesecake Factory "The New Guy" (2016) :30 (USA)

In this episode of The Cheesecake Factory’s new animated campaign, The Kitchen Speaks, a new guy shows up– in this case a grater with zero experience who announces himself with all the arrogance of a millennial with a trust fund: “I’m an artisanal tool through internships I’ve mastered in Brooklyn, Portland and another small city you’ve probably never heard of it…”
Thankfully, the other employees are having none of it and tell him to get to work on those web banners, I mean grating limes. Yeah, that’s what I meant. Limes.
Over 250 dishes made fresh every day. Just go ahead and assume the grater’s not giving it 100% though.

Moe's Southwest Grill "Waterfall" (2016) :30 (USA)

Moe’s, that Southwest joint is back with another foodscape. This time it’s for their Ancho Lime Bowl. I could totally live by a lime juice waterfall and snack on ancho chicken the rest of my life. As for Dabitch, well, I have it on good authority that she hates cilantro, so I guess if she wants to live there we’d have to make a clearing. I like how this takes food porn to a more interesting place.

PIRCH Home Retail Showroom gets cheeky with tastemakers

This May, PIRCH will open a 32,000 sq. ft., three-floor, showroom on the corner of Broome and Lafayette. PIRCH, for those who don’t know, is a luxury appliance retailer that allows you to try out the products in store, creating an experience for the shopper that is unlike any other. Believe me, I’d be way more inclined to buy a Miele oven and dishwasher if I could make dinner and do the washing up as a trial run. Actually that’s not true. When I was doing post-production at my last gig, the production company had a Miele dishwasher I was contemplating on stealing. But I digress.

Samsung Mobile – Thing Called Love – (2012)

Samsung Mobile - Thing Called Love - (2012)
Oh dear. Is that singer a Justin Hawkins from The Darkness?

I’m with die-hard apple fanboy/a beard short for a *nix-nerd guy. “That was over the top”. Indeed. Way over the top.

Old Navy – Corporado Menswear – (2012) – 0:30 (USA)

Old Navy - Corporado Menswear - (2012) - 0:30 (USA)
Old Navy gives Dockers and Haggar each a big kick in the relaxed-fit ass.

Ran during the kickoff show.

Bud Light – LMFAO – Halftime (2012) – 0:30 (USA)

Bud Light - LMFAO - Halftime (2012) - 0:30 (USA)
Aired at halftime – good media buy!

Hulu Plus – Will Arnett – Hollywood Sign (2012) – 0:30 (USA)

Hulu Plus - Will Arnett - Hollywood Sign (2012) - 0:30 (USA)
Will Arnett does his best Will Arnett.

Ran during the kickoff show.

Gatorade G Moments: Eli Manning – Topical NYT ad yesterday

For the past few years Gatorade has congratulated its athletes by taking a step back, shining the spotlight on their G moments. Today they celebrate The Giants, and Eli Manning’s G moment: winning his second Super Bowl.

The color version of the print ad is running in the first post-Super Bowl issue of Sports Illustrated, as well as the New York Times. A black and white version was also created.

PETA – Boyfriend went Vegan – (2012) :30 (USA)

PETA - Boyfriend went Vegan - (2012) :30 (USA)
This young woman suffers from a painful condition, knowns as bwvaktboom, as in “Boyfriend went vegan and knocked the bottom out of me. Yes, that really is a shame, isn’t it? PETA specifically wants you to pay attention to this:
For years, women have been open to the physical, emotional, and karmic benefits of veganism. But now, more and more men are discovering the perks of a plant-based diet. More specifically, a dramatic increase in their wang power and sexual stamina.
Unfortunately, the consequences of all this mind-blowing intercourse can often lead to sex injuries such as whiplash, pulled muscles, rug burn, and even a dislocated

I have very good friends who are vegan, and I’ve never tapped that, but the bragging going on about how much they can hang on in bed and how well they “taste”.. well.. Sex is like money. If you talk about it all the time, you clearly don’t have any. That the ad looks a little like they’re documenting domestic violence victims isn’t good either.

And I’m not sure veganism does the same for the ladies, as the related video to this one on Youtube shows this young lady known as the “angry little vegan” ranting on her “stupid boyfriend”. Her meat-eating boyfriend by the way. I can think of a few times when this is not a good quality in a boyfriend, like when you have no meat yourself. Oh, we’re still talking about food. Sorry. My bad.

Americans for Grammar – Biatch / Fuk the sistem

Poor grammar. We see it every day. In facebook posts, in emails, in memos… and graffiti tags on the street. Created by Y&R Chicago these print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school.

and you know I only posted it because I thought “Biatch” was great. 😛

Gonjasufi – The Blame – Desert and deserted Los Angeles

Gonjasufi - The Blame - Desert and deserted Los Angeles
Director Neil Krug creates a desert in Downtown Los Angeles for Gonjasufi

The video for “The Blame”, a soothing yet melancholy track, features Gonjasufi wandering in solitude amidst a post-apocalyptic Los Angeles. In conceptualizing the video, Krug recognized the song’s dark undertones and chose to enhance it with desolate imagery to bring it to life.

Having always had a fascination with the 1970s films The Omega Man and Soylent Green, Krug went back to these films for reference to prior to filming and selected quintessential Los Angeles locations that would be easily recognizable. A major challenge in the production of the video was creating the illusion of a deserted city within a congested urban metropolis.

“When you decide to film in Downtown LA, you concede to the fact that people are going to be everywhere and in every shot no matter how hard you try to block those things from happening,” says Krug. ”The real work was painting all the people out of the backgrounds in post.”

On top of being a talented director and photographer, Krug is also an experienced visual effects artist and did his own effects on the video.

“All the clips have undergone serious paint work to remove people from the backgrounds, says Krug. “Most all of the shots were turned into matte paintings so I could introduce the desert elements without too much heartache.”

For this project Krug teamed up with longtime friend and cinematographer David Myrick, who he has successfully collaborated with on numerous projects in the past.

“The Blame” is from Gonjasufi’s new album MU.ZZ.LE. released through Warp Records.

The Cosmopolitan of Las Vegas – Banquet / just the right amount of wrong

This might look a bit like the last supper, and has many details like the hand on the skull to the left that seemingly belongs to nobody depicted, but what we’re supposed to see is the environmentally sustainable bamboo swizzle stick. Because the Cosmopolitan hotel in Vegas is just the right amount of wrong. I’m confused as to whether the swizzle stick is right or wrong, too busy trying to find an owner of that hand. This is going to bug me for the rest of the evening I just know it. Oh wait, I bet it’s “thing” who just joined the party, Morticia is in the ladies room. Yep, that explains it.

Pier 1 Imports – Ta-Da! (2002) – 0:15 (USA)

Pier 1 Imports - Ta-Da!  (2002) - 0:15 (USA)
Kirstie Alley pops out of a cake and nobody cares.

Frosted Flakes – Beach (usa 2002)

Frosted Flakes - Beach (usa 2002)
Frosty and friends play on the beach singing.

Dell – Paris (2002) – 0:60 (USA)

Dell - Paris  (2002) - 0:60 (USA)
Steve travels, dude.

Nintendo Super Mario Sunshine (2002) – 0:15 (USA)

Nintendo Super Mario Sunshine (2002) - 0:15 (USA)
Super Mario cleans the park! He’s so super! Clean is better than dirty!

Victoria's Secret – Full Coverage (2002) – 0:30 (USA)

Victoria's Secret - Full Coverage  (2002) - 0:30 (USA)

Virgin Mobile – Palette (2002) – 0:15 (USA)

Virgin Mobile - Palette  (2002) - 0:15 (USA)