Oct 14

Solve and Cascadian Farm Help Save the Bees

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In an extended example of what we might call “cause marketing,” Minneapolis agency Solve and production company H?L?/director Kyle Ruddick document client Cascadian Farm’s efforts to quite literally save the bees with a bit of melodic help from one Jónsi.

The National Geographic-style footage in the “short film” is impressive, and the campaign earned an extensive New York Times writeup via Andrew Adam Newman over the weekend.

It’s true that the “enlist the public” aspect of this work amounts to pushing viewers to plant more wildflowers for bees to pollinate, but sometimes the simplest approaches are the most effective.

The Times piece also offers a nuanced consideration of what might seem like conflicts of interest facing an organic brand now owned by General Mills.

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Nov 07

Hill Holliday Could Put Your Tweet in a Dunkin’ Donuts Spot

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Fans who tweet or post to Facebook about Dunkin’ Donuts may find themselves starring in Boston-based, IPG-owned Hill Holliday’s new campaign.

Winners selected from the best posts made using the #mydunkin hashtag will, in fact, already be appearing in a seven-spot web/TV campaign from Hill Holliday, cut by Whitehouse Post editor Adam Robinson and director Tyler Manson.

“Meg’s #mydunkin Iced Coffee” spot is a good example of the campaign. It follows a college student through a trek across campus, iced coffee in tow. She takes the iced coffee to her a capella practice as a voiceover reads her actual tweet: “Every a capella rehearsal needs a dd iced coffee to get me through.” It would take a lot more than an iced coffee to get me through an a capella rehearsal (think some kind of Hunter S. Thompson -inspired drug cocktail and you’ve got the idea), but to each his own.

People like being engaged in social media campaigns, and they love seeing themselves (or their tweets) on TV or the web even more. So, combining the two should work well for HH and Dunkin’ Donuts. There are more stories to tell and there’s one after the jump as well as credits.

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