LONDON – BBC World News has signed a commercial deal with InterContinental Hotels 8 Resorts to produce a third series of its advertiser-funded travel programme, ‘The Real…’ , which begins on 19 September.
Un nouveau concept de marque-page disponible en couleur orangée. L’atout de l’objet : en plus de retenir la page, il indique d’un trait la ligne où reprendre sa lecture. Une idée développée par le studio Propaganda. Explications dans la suite de l’article.
Plus d’infos sur le studio Propaganda.
LONDON – Bauer Media’s head of digital sales, Kurt Edwards, is leaving to become digital commercial director at rival Future Publishing.
LONDON – Chocolate brand Thorntons is celebrating the Eid and Diwali festivals with the launch of a special box of non-alcoholic sweets.
(TrendHunter.com) Kanye West and Ashton Kutcher were part of an epic high five battle that saw 75 Ashtons and Kanyes “Exploit Chaos” in Toronto’s Dundas Square. The “Kanye vs Ashton” high fiving feud was apparently fueled…
O quesito transparência sempre foi importante para a integridade das marcas. Com a internet, possibilitou-se muito mais para que este ingrediente fosse levado a diante. Imaginando que os consumidores querem saber tudo sobre os produtos que eles consomem, as marcas precisam se adaptar. Por isso, lá na Espanha, através da agência Sra. Rushmore, a Coca-Cola está promovendo os benefícios da produção e distribuição local de seus produtos. Hoje, muito se fala em priorizar a localização, pois consumir algo produzido localmente implica em um benefício ao meio-ambiente.
Aliando a tendência da transparência e a da localização, a Coca-Cola da Espanha está com um novo hotsite que possibilita o consumidor acompanhar de onde vêm a Coca-Cola que ele está consumindo.
Basta entrar em [www.siguetucocacola.com] e digitar o código que se encontra nos verso da embalagem. Se o código for válido, um mashup do Google Maps mostra em qual fábrica a Coca-Cola foi produzida.
Por enquanto, a mecânica só é válida entre os consumidores espanhóis.
Art & Copy is a movie about Advertising. here is the trailer… Synopsis ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — […]
A ban on alcohol advertising being proposed by the British Medical Association would ‘devastate media’ and impact £15m-worth of direct marketing, media researchers Nielsen says.
LONDON – Special-interest publisher Future has appointed Kurt Edwards, head of digital sales at Bauer Media, as its new digital commercial director.
A Unilever introduziu na Argentina uma nova fragrância de Axe chamada Axe Music Star. O que é realmente curioso na campanha promocional do produto é que a embalagem do novo desodorante se converte virtualmente em uma guitarra ou uma bateria em que os jovens podem utilizar como se os instrumentos fossem um joystiq e, assim, brincar e competir com seus amigos que também estão na frente do computador.
O uso da realidade aumentada para promover o novo produto é criação da Ponce Buenos Aires, que se complementa com um comercial de televisão [assista abaixo, logo após um vídeo demo da realidade aumentada].
:: Via DotPod
NEW YORK (AdAge.com) — The Centers for Disease Control recently created a new unit called the National Center for Health Marketing. Like all marketing organizations, its mandate is to change consumer behavior and it has organized an incredibly savvy social media department to do just that. Its first comprehensive national campaign is for the H1N1 Swine Flu outbreak and tightly coordinates its message across virtually every kind of social media. The effort is one that many other marketers might do well to study.
LONDON – Palm has unveiled the Pixi, its latest smartphone aimed at younger consumers with a focus on social networking, on the day Apple is expected to dominate the headlines with a new product launch.
LONDON – Yahoo-owned photo-sharing site Flickr has become available as a mobile application on the iPhone for the first time.
LONDON – Vitaminwater has launched a Facebook app to crowd source ideas for the next flavour of its drinks range.
LONDON – FremantleMedia Enterprises (FME), the distribution and licensing arm of RTL-owned FremantleMedia, has appointed the former senior vice-president at Jetix Europe, Mel Alcock, as chief executive for its EMEA region.
Dan Douglass says Google believes it has a right to own consumers’ personal data, even down to publishing pictures of people’s front doors on the internet.
LONDON – Havas Media’s global sports and entertainment division has appointed former managing director of Cunning UK, Fredda Hurwitz, as its global strategic planning director.
NEW YORK – Wal-Mart has launched an online service called Your Zone that creates a 3D virtual room filled with ever-changing Wal-Mart furniture.
Is Marlboro using internet to promote its Brand banned from traditionnal advertising or is it a real user generated content? Anyway it’s still promoting the brand in a cool way! Advertiser: Marlboro
LONDON – Unilever brand Marmite is launching an integrated press and radio ad campaign created by Iris featuring children’s storybook characters Horrid Henry and Perfect Peter.
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