Sep
15
Titan Outdoor to install 100 digital screens in top UK malls
Posted in: UncategorizedLONDON – Titan Outdoor is to roll out a network of more than 100 digital six-sheets at 18 of the leading shopping centres across the UK.
Sep
15
Knott to manage ad sales for SaniPost
Posted in: UncategorizedLONDON – Mungo Knott, the former managing director of defunct outdoor media owner Streetbroadcast, is to head ad sales and marketing for start-up outdoor outfit Nettoyer Media.
Sep
15
Reader’s Digest puts its database of 2 million active readers on the market
Posted in: UncategorizedLONDON – Reader’s Digest has just released its database of over 2 million customers and has handed the list management task to MediaLab.
Sep
15
MEC launches sponsor tool
Posted in: UncategorizedLONDON – Mediaedge:cia’s specialist partnership division, MEC Access, is launching a consumer research and modelling tool, Rose, that will analyse the impact of sponsorships.
Sep
15
C4 creates menu-themed ad break
Posted in: UncategorizedLONDON – Channel 4 is launching a three-and-a-half-minute menu-themed ad break during Come Dine With Me.
Sep
15
Ronald McDonald’s Yellow Gloves Go Couture
Posted in: Uncategorized
NEW YORK (AdAge.com) — Ronald McDonald doesn't come to mind as the most likely brand icon to be integrated into New York's Fashion Week. But as part of McDonald's larger promotional involvement in the event, his gloves have been given a couture redesign and are selling for $50 a pair — and you can only buy them via Twitter. Meanwhile, the burger chain's McCafe is the official gourmet coffee provider at the high-fashion fest in Bryant Park.
Sep
15
Channel 4 digital investment fund engages advisers
Posted in: UncategorizedLONDON – Channel 4’s £50m public service digital media investment fund 4iP has engaged business advisory and investment company Pembridge Partners to advise its key projects.
Sep
15
Homepride prepares for slew of complaints for latest ‘sexist’ ad
Posted in: UncategorizedLONDON – Homepride, which received 700 complaints at the Advertising Standards Authority for its oven cleaning product Oven Pride, is continuing the ‘sexist’ theme for a new campaign for its Shower 8 Bath Pride product.
Sep
15
Northern Foods launches site for ‘biscuit safety authority’
Posted in: UncategorizedLONDON – Northern Foods has launched a website as part of a £3m campaign warning consumers about the dangers of either eating or reaching for biscuits.
Sep
15
Brill’s paid content venture signs up 1,000 affiliates
Posted in: UncategorizedNEW YORK – Media veteran Steve Brill has signed up 1,000 newspapers, magazines and news sites to his Journalism Online venture, which hopes to allow publishers to charge for content.
Sep
15
CRR report: Guide to the Competition Commission’s proposals
Posted in: UncategorizedLONDON – What might a “son of CRR” look like? Media Week boils down the Competition Commission’s main proposals.
Sep
15
Tesco data arm Dunnhumby sees profits rise 71pc thanks to global expansion
Posted in: UncategorizedLONDON – Dunnhumby, the data analytics arm owned by Tesco, saw profits rise 71pc last year thanks to continued expansion overseas, particularly in the US.
Sep
15
Google apes revolutionaries with Data Liberation Front
Posted in: UncategorizedLONDON – Google has launched a project to help users seize control of their own data and play down claims of critics that it locks people into its services.
Sep
15
ITV1 loses viewers in Monday peaktime slot
Posted in: UncategorizedLONDON – ITV1’s police drama ‘Blue Murder’ was watched by 4.5m viewers last night, down half a million from last week, according to unofficial overnight figures.
Sep
15
Church of England targets lapsed churchgoers in first radio ad campaign
Posted in: UncategorizedLONDON – The Church of England is launching its first radio ad campaign in a bid to encourage people to start going to church.
Sep
15
NSW Health: Get Tested. Play Safe
Posted in: Uncategorized
Faced with a significant increase in STI’s (sexually transmissible infections), particularly in young adults, the NSW Government has set out to raise awareness of the problem. The campaign theme – Sleeping with one is sleeping with many – brings the message to life and the tagline is a simple call to action: get tested, play safe.
Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: James Procter
Art Director: Robbie Kantor & Josh Evans
Copywriter: Bart Pawlak
Sep
15
MCBD lands £17 million Moneysupermarket.com ad account
Posted in: UncategorizedLONDON – Miles Calcraft Briginshaw Duffy has scooped the £17 million advertising account for Moneysupermarket.com following a final shoot-out against Fallon.
Sep
15
Braids as bus handles / Tresses à la douzaine
Posted in: Uncategorized |
THE ORIGINAL? Gliss Kur Total Repair Shampoo – 2007 Source : Cannes Lions Archive. Agency : TBWA Dusseldorf (Germany) |
 |
LESS ORIGINAL Activ Strong Shampoo – 2008 Source : Cannes Lions Archive, Agency : Young & Rubicam Frankfurt (Germany) |
 |
LESS ORIGINAL Johnny Andream Shampoo – 2009 Source : Cannes Lions Archive, Agency : Fortune (Indonesia) |
4 people like this post.
Sep
15
CRR report: Ad rules must remain, rules Competition Commission
Posted in: UncategorizedLONDON – ITV’s hopes for the abolition or wholesale overhaul of Contract Rights Renewal, the rules which dictate how much ITV1 can charge advertisers, have been dashed by the Competition Commission.
Sep
15
Orange Gold Spots by Mother London – the story behind the campaign
Posted in: UncategorizedLONDON – Read how Mother London planned and created the most iconic cinema ad campaign of recent years – the Orange Gold Spots.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.