LONDON (AdAge.com) — U.K. broadcasters have been handed a lifeline by new culture Secretary Ben Bradshaw, who has allowed commercial product placement on British television for the first time, drawing strong reactions from all sides.
LONDON – SCA feminine hygiene brand Bodyform has teamed up with model Jemma Kidd for an on-pack promotion offering a free branded lip-gloss product.
LONDON – MySpace UK head of sales Nick Reid is to leave the social networking site at the end of October.
LONDON – The Local Radio Company has sold its share of loss-making station, The Quay, to fellow shareholder Portsmouth FC, for a nominal sum and has bought Portsmouth FC’s share of the profitable Spirit FM for £80,000.
LONDON – Your online reputation and the number of mentions your name receives on sites such as Twitter and Facebook has been given a new currency that rewards popularity.
A Peugeot celebra a juventude (automobilística) com carros velhos cantando “Accentuate The Positive” de Perry Cuomo para um 207 que passeia pelas ruas.
É quase como um “Carros” da Pixar em live action. A criação é da BETC Euro RSCG, com produção da Partizan.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Une idée réussie par le designer Victor M. Aleman avec ce projet de vélo urbain & compactable permettant d’économiser de l’espace. A la fois transportable et pratique, la roue est composé de 6 modules et d’une structure détachable. Un mécanisme complexe, à découvrir dans la suite.
CBS Corp. CEO Les Moonves noted that "presales are going very well" and said that the network is "somewhat ahead of where we were three years ago" when CBS last broadcast the Super Bowl, advertising's (and sport's) marquee live event. But in trying to describe the sales situation, he cited the presence of an advertiser whose presence isn't likely to raise a single eyebrow.
Oh wow. This is absolutely amazing. Creativity does still exist!
LONDON – The Conservative Party has ruled out a total ban of alcohol advertising.
LONDON – 4Music, Bauer Media’s joint venture with Channel 4, has signed a deal with hair care brand Schwarzkopf, through which it will take over five hours of the channel’s peak-time schedule.
OK so that headline is a near rip-off from Agency Spy but there aren’t many ways to encapsulate the content of this new commercial for the Susan G. Komen breast cancer organization.
LONDON – The Department of Health and the Department for Children, Schools and Families have appointed VCCP to handle its sexual health advertising account.
LONDON – West Ham is planning its first ‘Communications Day’ for September 24 outlining licensing opportunities with the club. West Ham’s licensing is handled by CPLG.
LONDON – Budding digital ad creatives have been given their chance to fast track their careers with the launch of a user-generated competition challenging entrants to create a global campaign for Pepsi Max.
LONDON – Freesat, the subscription-free digital satellite TV service, is bucking the economic downturn by reporting a 50% increase in sales in the past four months, reaching 600,000 customers just over a year since it launched.
Advertising Agency: TBWA\Paris, France
Creative Director: Eric Holden, Rémi Noël
Art Director : Philippe Taroux
Copywriter: Benoît Leroux
Director: Laurent Nicolas
Sound: ELSE
Resp. Agency: César Croze, Cecile Moreau Muriel Lapeyre, Laurence Vignon
Resp. Announcer: Nawfal Trabelsi, Annabelle Jacquier Catherine Bar-Gascoin
Um comercial para o mercado mexicano, com Messi e Kaka fazendo papel de torcedores de futebol, criado por uma agência francesa, a CLM BBDO Paris. Essa mistureba toda é um novo filme de Gatorade para celebrar o futebol amador, e claro, sem esquecer a estética terceiro-mundista, com muros sujos, televisores velhos e pessoas que transpiram o tempo inteiro.
Eu tenho uma certa birra com comerciais que usam times genéricos de futebol. Não tem referência nenhuma, relação emocional zero. Ou porque a marca quer ficar em cima do muro, ou não quer gastar com licenciamento. Mas esse caso de Gatorade é diferente, então passa. Ah, e detalhe, o time do brasileiro ganha do argentino.
A produção é da 75.
| Via Campaign
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
