LONDON – Facebook is to completely shut down the controversial Beacon advertising service as part of a $9.5m (£5.9m) settlement of a class-action lawsuit launched against the product.
LONDON – ITV1 has won round one of the Saturday evening reality TV ratings war, with ‘The X Factor’ managing to pull in an audience of 10.7m at its peak versus 8.7m for BBC One’s ‘Strictly Come Dancing’.
LONDON – Intercontinental Hotel Group (IHG) is launching its biggest-ever brand campaign for Holiday Inn, as it looks to raise awareness of the hotel chain’s ongoing rebrand.
LONDON – Castrol is combining speed camera technology with digital roadside billboards to tell around 200,000 drivers what the best oil for their vehicle is in a new ad campaign.
Miniatures that fold out of the centre-fold, and fold back in when you close the magazine.
“Lightweight Folding Shelf EEX5. Fits under your bed too.”
Advertising Agency: Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Art Director: Tuan Vu, Rajib Gupta
Copywriter: Rajib Gupta, Aditya Upadhyaya
Illustrator: Uyen Vu, Tuan Vu, Indika Munasinghe
Photographer: Guy Gonyea
Typographer: Tuan Vu/Rajib Gupta
A Glass and Half Full Productions is back with a new film for Cadbury After the success of the Gorilla and all the spoofs, the truck story at the airport, the eyebrown dance, and You’re right Cadbury is back with a new video Zingolo that happens in Africa for fair trade cocoa. Advertiser: […]
LONDON – NHS Birmingham East and North is urging smokers to quit through a hard-hitting marketing drive.
Une belle mise en scène et vidéoclip, dirigé par le jeune réalisateur Saman Keshavarz, qui utilise la technique de prise de vue à la 1ère personne avec le Canon 5D Mark II. Le clip est destiné au projet musical Cinnamon Chasers et à leur titre “Luv Deluxe”.
We’ve been doing some analysis on recent QR code campaigns through sister company Myne.
The results make for some interesting reading.
Check it out.
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The answer is in this video… Advertiser: Lamborghini Reventón Roadster
NEW YORK (AdAge.com) — Recent technological developments that allow for deposits by iPhone and mobile payments could one day make ATMs as quaint as brick-and-mortar bank branches. But the biggest impact may be on the ability of banks — and even nontraditional players such as Nokia — to find new revenue streams as they branch into emerging markets where cash is still king.
NEW YORK (AdAge.com) — As a web business model, it's hard to get hotter than "freemium," the catchall term coined by venture capitalist Fred Wilson a few years ago. Myriad web and mobile apps have embraced the concept, offering a free, ad-supported version of a product or service, and a paid, premium version.
NEW YORK (AdAge.com) — When a crisis hits, it's the in-house communications and PR specialists that take the lead in formulating a communications strategy. But with the rise of social media and the need for ultra-quick turnaround in creating and launching campaigns, could the day soon come when internal PR departments are steering the marketing ship full time?
SAN FRANCISCO (AdAge.com) — How do you compete as an upstart in the cutthroat domestic airline industry when your marketing budget is a fraction of your rivals'? For Porter Gale, VP-marketing at domestic value carrier Virgin America, you make every dollar stretch and use social media and buzz to amplify every marketing event, all the while trying to show that Virgin is the antidote to marginal domestic air travel.
If I didn't know any better, I'd start packing my bags in advertising and get a job as an insurance broker or university professor. But the truth is, I do know better.
Will.i.am is my marketer of the year. Most brands are still grappling like first-time makeout artists with the most fundamental shift of the last decade — from marketer as message-pushing machine to marketer as creators of stuff consumers will actually pull toward them. But the Black Eyed Peas, having mastered that shift, are already showing an understanding of perhaps the second-most important change: from campaign to continuous conversation.
Oh, those clever birds at Twitter. When the microblogging service announced recent changes to its terms of service, its executives knew exactly how to spin the news.
NEW YORK (AdAge.com) — At a time when advertisers approach some broadcast TV buying with caution, they are showing a very healthy interest in one of its most venerable (and pricey) attractions: A good ol' football game.
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