Hasta La Creative!

SAN FRANCISCO (AdAge.com) — SMS may lack sizzle, but it can deliver the goods if provoking your audience to action is the goal, as Chicago's Shedd Aquarium recently discovered from its summer test campaigns.

I doubt these are real at all, specially the first one, but anyway, it’s still a good idea:

“As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.
Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.”

Advertising Agency: Cossette West, Vancouver, Canada
Creative Directors: Bryan Collins, Rob Sweetman
Copywriter: Michael Milardo
Account Supervisor: Kim Kletzel
Producer: Dennis Bayluk, Dyna Graphics Ltd
Art Director: Eric Arnold
Group Account Director: Nadine Wilson

LONDON – GyroHSR has appointed Luc Ferrand, a former Naked media planner, as its global media planning director, and ex-Mother brand consultant and Adam Swann as brand planning director.

LONDON – A London-based startup aims to become the YouTube for radio by launching a platform to help users source and share radio content including music and talkshows.

LONDON – Catherine Gale, chief marketing officer at CBS Outdoor International, is leaving the business after two and a half years at the outdoor advertising company.

Conçu et pensé par la société Felissimo pour le compte de Social Designer, voici un impressionnant set de 500 crayons de couleurs différentes, livré en 20 unités au fur et à mesure de chaque mois. Chaque crayon possède son histoire et un nom unique.

Previously on Fubiz

• Melbourne Writers Festival
• Cinnamon Chasers – Luv Deluxe
• Origami Tea

Pink Lady apples have partnered with the theatrical production of Grease to raise awareness of their brand. Pink Lady is giving away tickets, West End breaks (as the show is only on in London) and the chance to meet the cast (some guy who didn’t win X-factor….) which they are promoting through the press.

LONDON – Introducing pay walls for online news content is likely to drive readers to free sources, further eroding revenue for struggling newspapers, research has found.

LONDON – Phorm made a pre-tax loss of $15m in the first half of 2009 and its chief technology officer, Stratis Scleparis is leaving the behavioural targeting firm.

NEW YORK – Sir Martin Sorrell, the chief executive of WPP Group, has said that Google has become a much friendlier “frenemy” than it has previously been.