LONDON – Yahoo!, the global multimedia company, is rolling out a £61 million global marketing campaign to make the brand more personal to its consumers and to publicise its product enhancements.
LONDON – Phonevalley, Publicis Groupe’s mobile marketing agency and part of VivaKi, has forged a strategic agreement with Microsoft.
LONDON – The Duchy of Lancaster, a key part of the royal estates, has been censured by the Advertising Standards Authority over claims made in a direct mail shot promoting plans to redevelop a North Yorkshire village.
Une initiative rare : deux marques de luxe qui s’associent pour en créer une nouvelle : Why. La maison Hermès qu’on ne présente plus, s’ajoute à Wally, designer-constructeur de yacht italien, pour mettre au monde un yacht proche de la science-fiction. Plus de détails dans la suite.
Surprise, il est apparemment en bonne partie écologique : 900 m2 de panneaux thermovoltaïc. Une magnifique réalisation à retrouver en détails, en vidéo 3D dans la partie making of du site dédié.
58m par 38m, sur 3 niveaux, pour 12 personnes et 20 d’équipages, 3400m2 de surface habitable, une piscine de 25m de long. Ce projet, strictement confidentiel jusqu’à ce jour (uniquement un teaser diffusé approximativement deux semaines auparavant) risque de révolutionner notre conception de l’habitat et “la relation de l’homme avec la mer”. Bref du grand grand luxe.
(Evidemment pas de prix indécent indiqué pour le moment)
Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Nick Hine
Art Director: Antoaneta Metchanova
Account Director: Kim Ball
Account Executive: Anne Karcher
Agency Producer: Caroline Petruccelli
Post Production: Digital District
LONDON – The majority of consumers interviewed in the latest Brand Republic video felt that product placement in TV programmes would add a sense of realism to shows if it was carried out in a “discreet way” which was “not very frequent”, but they were not so sure if it would persuade them to buy certain products.
Advertising Agency: Ogilvy & Mather, Makati City, The Philippines
Creative Director: Lito Gemora, James Bernardo
Art Director: Alnair Langkay, Ria Ocampo
Copywriter: Mark Ibaviosa
Advertiser’s Supervisor: Jacqueline Yuengtian
Account Supervisor: Edg Samson, Mona Nazario, Aaron Mempin
Producer: Nathaniel Figueroa (Redworks Manila)
Other Credits: Graphic Artist: Marianne Flor, Eloi Aranzamendez, Gilbert Ibanez (Redworks Manila)
LONDON – Grey Amsterdam is launching an integrated ad campaign for Pink Ribbon Magazine in the Netherlands this week, featuring magazine print work by celebrated photographer Rankin.
LONDON – Merseyside Police is launching the first phase of an integrated campaign that aims to build confidence and understanding of the organisation’s work.
In this video tutorial some young hackers are stealing all the data to a young babe including her private sex tape… Advertiser: Data Snatchers
Advertising Agency: Mccann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Katherine Khor, Liong Khoon Kiat
Copywriter: Lester Lee
Advertiser’s Supervisor: Sebastian Lim
Account Supervisor: Joyce Wong
Art Buyer: Nancy Sum
Photographer: Jeremy Wong, Nemesis Pictures
Typographer: Katherine Khor, Liong Khoon Kiat
Other Credits: Kevin Aw, Miracle Factory
LONDON – The Women’s Sport and Fitness Foundation has appointed Mother to create its first ever national ad campaign.
LONDON – A poster ad for an evangelical church has been banned by the Advertising Standards Authority, after it received three complaints over the ad’s implied medicinal claim.
LONDON – The Advertising Standards Authority has cleared two radio ads for Audi cars after a listener challenged the ads’ claims relating to fuel economy.
LONDON – The Advertising Standards Authority has banned five radio ads for the Health and Safety Executive which warned of the dangers for tradesman exposed to asbestos.
LONDON – A TV ad for computer game The Sims 3 by Wieden 8 Kennedy has escaped a ban following a viewer complaint over the authenticity of the animation quality shown in the ad.
(TrendHunter.com) Louise Goldin’s Spring 2010 collection can, first and foremost, be described as irresistibly fun.
The collection was inspired by Versace’s mid-nineties advertising campaigns brought together with a baroque…
(TrendHunter.com) Hot off the heels of his Spring 2010 show, Jeremy Scott introduced a pair of multi-colored winged sneakers that will be part of his Spring 2010 collaboration line for Adidas.
Jeremy Scott’s fall 09 collection…
(TrendHunter.com) Luellas Spring 2010 collection included elements of design that evoked memories of Marie-Antoinette and 17th century France.
Prominent, protruding hips and structured, pouffed-out shoulders rounded out…
(TrendHunter.com) The theme of Jasmine Di Milos Spring 2010 collection was blatant seduction bordering along the line of perversion.
The shameless designs, which included transparent dresses, skin-baring mini-dresses and…
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