NEW YORK – A member of the US Direct Marketing Association’s board has launched a web site questioning the group’s governance, as the body faces its most challenging year yet, Marketing Direct sister title DM News reports.
LONDON – The rebel shareholder Denis O’Brien has offered his bitter business rival Anthony O’Reilly, the main shareholder at Independent News 8 Media, the chance to join in with his audacious last-minute rescue plan for the indebted business.
LONDON – Bauer Media has secured a multi-platform campaign with the COI to promote the Department for Children, Schools and Families’ diplomas.
LONDON – ITV will begin discussions this week to find a chairman, following its failure to replace Michael Grade with a chairman or chief executive.
LONDON – Google is seeking to cash in on Google Maps, one of its most popular products beyond search, with a range of new advertising opportunities for brands.
LONDON – Bread company Warburtons has appointed Rainey Kelly Campbell Roalfe/Y&R to its £4m advertising account after a final two-way pitch against Delaney Lund Knox Warren.
LONDON – Marston’s Inns and Taverns is teaming up with budget hotel brand Travelodge to develop a number of joint hotel and pub restaurants.
LONDON – Orange UK and Apple have confirmed an agreement to bring iPhone 3G and 3GS to Orange UK customers later this year.
LONDON – ITV may be struggling to hire a new chief executive but it scored another Saturday night ratings victory with ITV1’s The X Factor drawing 40% of the audience, beating arch rival Strictly Come Dancing on BBC One.
LONDON – Asda has dropped Katie Price, aka Jordan, from a breast cancer awareness campaign following a comment she made on her ITV2 show that provoked an angry backlash from an online community.
LONDON – What did the public think of the new ad campaign for family tree research website Ancestry.co.uk?
LONDON – Retailers are planning to increase their ranges of low-alcohol wines in the run up to Christmas in response to growing demand and increased health concerns about drinking.
LONDON – Orange has struck a deal with Apple to bring the iPhone 3G and 3GS to its UK customers, bringing an end to O2’s exclusive hold on the touchscreen device
Un concept intéressant avec cette montre de Gavari Design qui permet d’afficher l’état de stress de la personne qui la porte. La montre utilise la fréquence cardiaque et l’illustre avec plusieurs graphiques. Une sorte de bracelet, avec écran couleur, qui permet de réguler son activité.
Vert et bleu indiquent le calme, tandis que rose et rouge indiquent le stress.
LONDON – Tesco is ramping up the pressure on Marks 8 Spencer by doubling the size of its upmarket Diamond Boutique lingerie range from next year.
This was done at Buenos Aires for the cell-phone company “Movistar” during July. The idea was to do something to break through all the media paranoia after the A-Flu that the world is facing.
Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Creative Directors: Diego Sánchez, Diego Livachoff
Art Director: Fernando Errecaborde
Copywriter: Fernando Bozzoletti
Account Director: Paula Santambroggio
Producer: Marcelo Orueta.
Released: July 2009
“Ibiza Cupra 2,0 Tsi 240 Hp. Get More.”
Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Patrice Jean-Baptiste
Copywriter: Baptiste Thiery
Photography: Photostock Corbis
Retouch : David Martin, Benoit Monceau
Published: September 2009
Découverte du portfolio et du showreel 2009 de l’artiste et designer suédois, Peter Lundgren. Ce clip présente ses travaux sur la bande-son : “And You Will Know Us By the Trail of Dead” par Mistakes & Regrets. A découvrir en vidéo dans la suite.
You know what might help the diversity effort in the ad industry? A TV show or online video series. OK, stop laughing. And put away your angry e-mails until I explain.
Instead of providing access to their responsive and involved audiences, B-to-B publishers now find themselves being paid on a per-lead basis.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
