Hasta La Creative!

A Starbucks, em mais uma iniciativa para demonstrar sua transparência e comprometimento com a comunidade, está convidando seus funcionários para contarem um pouco de seu dia a dia de trabalho.

Quem trabalha na rede, pode fazer upload de um vídeo de até 2 minutos no site mystarbucksstory.com. No dia 30 de novembro, os depoimentos serão publicados e abertos para votação dos favoritos.

É simples e, como você percebeu, nada mirabolante, mas é uma ideia de uma sensibilidade tão grande que deveria servir de exemplo de endomarketing, e ainda mais, de branding. No ano passado, a rede de cafeterias já havia lançado o “My Starbucks Idea”, para discutir sugestões e ideias dos consumidores.

Post originalmente publicado no Brainstorm #9
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Pharmaceutical ads are much more prolific in the US than here, but this doesn’t mean they’re any good. In fact they suck, says Wunderman New York’s chief creative officer Nick Moore.

This week, the IAB and PricewaterhouseCoopers reported that U.S. Internet advertising spend was down 5% in the first half of the year. Although this can hardly be interpreted as good news, digital marketers have a lot to be optimistic about as we head into 2010.

Une société basée à Barcelone en Espagne, et spécialisé depuis plusieurs années en packaging produits et identité visuelle. De nombreux clients comme Levi’s, Nike, Diesel ou Chocolate Factory. A découvrir sur leur portfolio ou dans la suite de l’article.

Previously on Fubiz

• Jesus 2000
• Rafale – Drive
• Where The Wild Things Are Store

DETROIT (AdAge.com) — General Motors' Cadillac has started a review for a new creative ad agency, and incumbent Modernista, Boston, has decided not to participate, Brian Nesbitt, general manager of the luxury brand, said today in a statement.

LONDON – Fast-food chain McDonald’s is celebrating the 35th anniversary of its arrival in the UK with a nostalgic campaign that focuses on its best-known menu items.

Kroger and Yoplait hit the $1 million mark in donations to Susan G. Komen for the Cure this fall through the annual in-store Kroger Salutes Survivors program. Since 2000, Yoplait has worked with the Cincinnati-based retail grocery chain to support local Komen affiliates in their work to eradicate breast cancer.

LONDON – Nothing to do with the high street fashion retailer, Time Fcuk adds a new perspective to the traditional puzzle game, proving that the most compelling games are not always the flashiest. Revolution’s gaming expert and Kerb managing director Jim McNiven sets out the case.

LONDON – Ofcom is extending its review of rules governing content on TV, to cover sex, competitions and product placement.

LONDON – Just weeks after Warner Music settled its legal dispute with YouTube that saw its music videos return to the site after being absent since December, the company is looking to generate a bigger slice of online revenue from artists such as U2 and Madonna.