LONDON – News Corporation social network MySpace has joined up with outdoor media owner Titan to give consumers a chance to broadcast their thoughts on more than 300 digital screens across the UK, the US and Ireland.
LONDON – YouGov has announced its first pre-tax profit decline in eight years, blaming increased costs among the reasons for the fall.
LONDON – YouGov has announced its first profit decline in eight years, with pre-tax profits dropping from £4m in 2008 to a loss of £683,000 in 2009.
LONDON – Global Radio has appointed UKTV marketer Sara Holt to the new role of head of marketing for Classic FM, LBC and Galaxy.
LONDON – Thorntons and Universal Pictures have teamed up to create joint promotion for the DVD of Coraline and the chocolate brand’s Halloween range of products.
LONDON – House of Fraser has dropped Royal Mail as its delivery operator following the announcement last week that postal workers will take strike action.
(TrendHunter.com) Sleek, robotic, and most notably orange is what Miguel Castro imagines the Harley-Davidson to look like many, many, many moons from now.
The designer has created the future Harley-Davidson, a design…
LONDON – Match.com has appointed Mother following a review of its advertising arrangements.
LONDON – Spammers have jumped on the popularity of video sharing, directing victims to a spam YouTube video for the first time, researchers claim.
LONDON – Ashes title sponsor npower has welcomed the news that the series could return to terrestrial TV, putting the energy company at odds with the sports governing body the ECB (England & Wales Cricket Board).
LONDON – MySpace has become the latest brand to use crowdsourcing for an ad campaign, asking people to submit copy and images that will be broadcast on digital billboards in major cities around the globe.
NEW YORK (AdAge.com) — You didn't think Google was going to take the Microsoft-Yahoo search deal lying down, did you? The Mountain View, Calif.-based giant hasn't taken an official position on the proposed deal, but it is quietly disseminating a view to regulators, politicians, analysts and journalists: that the need for scale is not a valid case for approving Microsoft's search deal with Yahoo.
LONDON – Even if you’re 20,000 feet above sea level there’s still no escaping the presence of social media, with the launch of a Lufthansa tool that automatically updates Twitter or Facebook with flight position updates.
After the coke side of life with coca cola, here we are with the dark side of coke with the cocaine. in this video we can observe the action of the cocaine on the nostrils of Frank… In the second video we can observe the effects of the cocaine on Frank’s heart Advertiser: Department of […]
Pre-roll ads: You either love them or hate them. Online video ad network ScanScout hopes to cash in with its new Super Pre-Roll ad. For those not familiar with pre-rolls, let me explain: These are the ads that run before you watch an online video. If you want to watch a video, then you also have to sit through the commercial. There is no escape.
However, ScanScout is making things interesting by making these ads interactive. These spots use existing TV spots and then attach multiple interactive “overlay” placements. The Super Pre-Roll’s overlay appear at various positions on the screen and are designed to correspond with an ad’s content. This format could then be easily adopted by advertisers to conduct polls, provide coupons, and collect user data. The question that remains is whether this will encourage active viewer participation, rather than passive consumption.
I think this technology also issues a wake-up call to creatives: It’s time to generate content worthy of our captive audience. We live in an age of DVR’s, where our audience would rather gouge out their eyes than sit through invasive messaging if they don’t have to. We need to engage the viewer and allow he or she to take ownership of the brand, and this might be the way to do it.
Sara Barton is a copywriter, social media strategist, and avid blogger in search of her next opportunity. Contact her via Twitter, LinkedIn, or her blog.
Un trailer réalisé à l’occasion du Playground Festival 2009 autour des arts et de la création numérique. Des photographies par Jasper Faber, une direction et post-production par le célèbre studio Onesize. Le tout sur un sound-design du Studio Takt.
LONDON – Design consultancy To The Point has created the identity for a new online beauty products retailer, Looks Gorgeous.
Having completed its biggest-ever week of volunteerism, Kraft is following up with a social-media effort to get friends and followers involved as well. The company has developed a video about its volunteer push, which will be posted on KraftFoodsCompany.com Oct. 12. Employees are being encouraged to post the video on social networking sites and ask their contacts to pass it on. Kraft will donate money to Feeding America to provide five meals for every time it is downloaded, for up to 100,000 meals by the end of October.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
