Unilever and Sainsbury’s advocate brand vs retailer competition
Posted in: UncategorizedLONDON – Increased competition between retailers and brand owners is good for consumers, according to industry experts.
LONDON – Increased competition between retailers and brand owners is good for consumers, according to industry experts.
Après le très réussi film La-Haut et son court-métrage Partly Cloudy, voici le nouveau film du studio d’animation le plus connu du monde : Pixar. Une mise en ligne de la bande-annonce de Toy Story 3, prévu en France pour le 21 juillet 2010. A découvrir dans la suite.
LONDON – Sarah Golding, managing partner of CHI & Partners, reviews the new look of the Cadbury Caramel bunny.
LONDON – AstraZeneca has hired a roster of design agencies to handle its global brand strategy.
LONDON – Twinings, the tea brand, is revamping the packaging for its speciality tea range as it seeks to make the products more accessible to consumers.
LONDON – Nivea has rolled out a ‘Gorgeous’ gift set, just months after a bust-up with Boots over the retailer’s use of Gok Wan to launch a range also called Gorgeous (Marketing, 5 August).
Brilliant Media has picked up the Christmas work for Sheffield shopping centre Meadowhall with a view to taking on the entire £500,000 planning and buying account after a competitive pitch against Leeds-based incumbent Miller Advertising and MediaVest (Leeds).
Mediaedge:cia has appointed former Microsoft Advertising leader, Richard Lloyd, as head of digital operations and analytics for its insight and analytics division, MEC MediaLab.
LONDON – Channel 4 is reportedly close to signing a deal with YouTube in which the video-sharing site will host most of the channel’s content online in full.
JCDecaux has devised two new networks from its StreetTalk portfolio of phone box panels to target fashion brands.
MEN Media, publisher of the Manchester Evening News, has appointed Dave Raywood to the new role of strategic marketing director.
Inthese 3 following videos, 3 mascots from big UK football team are are theft and won’t get back until the supporters give money to charity! The mascot Manchester United The Football mascot Newcastle United The Football mascot Chelsea FC Advertiser: Special Olympics Great Britain Agency: JWT London
LONDON – Katie Price, the glamour model and reality TV star, has been caught on camera singing about the recent rumours regarding her mental health, during the filming of a new ad for Heat magazine.
ITV1 enjoyed a bumper September, thanks largely to The X Factor, significantly outperforming Channel 4 and Five year on year in terms of its share of commercial impacts.
Un court-métrage “Bave Circus” réalisé à Supinfocom Valenciennes, par Philippe Desfretier, Nicolas Dufresne, Sylvain Kauffmann et Martin Laugero. Un beau film autour d’un enfant et de ses escargots, sur une musique originale de Thomas Miquel.
The Internet Advertising Bureau is launching what it claims is the UK’s first search “toolkit”, aimed at helping online publishers to use search more effectively.
Go one life. All local calls across Maharashtra & Goa @ 50p/min.
Local transport, represented by yellow-black Taxis, BEST Buses, Auto Rickshaws and Local Trains, is an integral part of people’s lives in Mumbai. Tata Indicom was launching a new tariff plan in Mumbai, where all calls from Mumbai to anywhere in Maharashtra and Goa could be made at a local rate of 50 paisa (less than 2 American Cents). The concept in the campaign is simple and yet eye catching. The ads show how one can now “reach” different places in the state at 50p. Local transport of Mumbai has been used to showcase the message.
Advertising Agency: DRAFTFCB+ULKA, Mumbai, India
National Creative Director: K S Chakravarthy
Creative Directors: Haresh Moorjani, Samir Chonkar
Art Director/ Typographer: Balakrishna Gajelli
Copywriter: Siddhi Desai, Balakrishna Gajelli
Photographer: Amogh Thakur
LONDON – The Communication Workers Union has written to Royal Mail offering a deal to avoid strike action, but warns that strikes could still proceed starting on 22 October.
British Airways is to promote its £500,000 180 free flights BA Great Britons travel fund through a six-month partnership with the London Evening Standard and The Independent.