Hasta La Creative!

O ADivertido sempre foi entusiasta das boas idéias, principalmente aquelas que chamam a atenção de forma não convencional.

Quem nos acompanha, sabe que o Marketing de Guerrilha esteve muito presente em nossas entrelinhas. Ao mesmo tempo, eu tinha um sonho de criar algum concurso que premiasse as boas idéias que não tiveram chances de serem mostradas

Pensando nisso, o ADivertido concretizou uma super parceria com a Espalhe, a primeira e melhor agência de Marketing Guerrilha do Brasil.

Lançado oficialmente hoje, o Festival de Guerrilha do ADivertido (FGA) irá premiar as cabeças mais criativas e guerrilheiras que em breve estarão no mercado.

Este é o 1º Festival Universitário de Guerrilha do Brasil. Portanto, se você é estudante universitário e vive em São Paulo, pode enviar, desde já, a sua idéia, e concorrer a um estágio na Espalhe.

Acesse o site do FGA e saiba mais sobre o concurso. Abaixo, você também pode conferir o print do regulamento.

Say hello to “My Home is Like Hell,” a campaign that encourages the intrepid to move if their current residence feels anything like eternal damnation.

I've been writing a lot of checks lately to carpenters, contractors, IT technicians, painters, and audio/video specialists. That's because I made the decision back in May to renovate our offices in the midst of the recession. As I write this, construction is wrapping up, and we are moving into our new digs next week. Exciting. And scary (to spend all of that money) at the same time.

LONDON – WPP’s Mediaedge:cia is set to retain Danone’s £25m media business after winning a final head-to-head battle against Havas Media’s MPG.

NEW YORK (AdAge.com) — After watching an agency such as Santo win global assignments despite being from far-away Buenos Aires, 15 of Spain's ad agencies, four associations and the Spanish government's trade arm banded together to sponsor an event in New York to display the county's best work.

LONDON – Tesco’s growth is beginning to catch up with its rivals, according to the latest sales figures from market research company Nielsen.

LONDON – The Government’s plans for independently-funded consortia to provide regional news in the future must include a national contract for England to ensure “no region is left behind”, ITN warned today (14 October).

LONDON – ITV boss Michael Grade has dropped a big hint that ITV will soon strike a content-sharing deal with Hulu and YouTube.

LONDON – Media mogul Sumner Redstone plans to sell some of his stake in CBS Corp, owner of CBS Outdoor, and in MTV owner Viacom, to pay down debts owed by his holding company, National Amusements.

Can one person change the world? Through Project Zambi, Hasbro is working with one of its executives who wants to make a difference for African children orphaned by AIDS.