Newspaper giveaways from the weekend (17 to 18 October)

LONDON – A poor Saturday and a significantly better Sunday marked this weekend’s newspaper giveaways, which included a free Austin Powers DVD, tea at Debenhams and a free loaf of Warburtons’ Tasty White bread (worth 99p and redeemable at Netto).

Murdoch: ‘Ad revenue will give way to subs’

NEW YORK – Rupert Murdoch’s News Corp is planning to reduce its dependence on ad revenue, according to the media mogul.

VG LIVETS GANG

VG is Norway’s largest print newspaper, they have a new commercial series called Life Time about the “Big Questions”.
via fondalashay

Facebook Facelift

Focus sur Facebook Facelift, un projet personnel du designer australien Barton Smith. Son challenge : redesigner la forme et les fonctionnalités du réseau Facebook. Plus compréhensible et mettant l’accent sur l’expérience utilisateur et le contenu. Vidéos et explications dans la suite.



facebook-facelift-by-barton-smith-006

facebook-facelift-by-barton-smith-004

facebook-facelift-by-barton-smith-003

Plus d’images dans la galerie.

Previously on Fubiz

Wolfram Alpha computes that its iPhone app should cost £30

LONDON – Wolfram Alpha, the ‘computational knowledge engine’, has come up with the value $49.99 (£30.67), when answering the question: How much should Wolfram Alpha charge for its iPhone app.

Inaugural study claims brand owners spend £25.6 billion on BOGOFs and other sales promotions

LONDON – Branded-goods manufacturers spend £25.6 billion annually on sales promotion activity within retailers, according to data released by the Institute of Sales Promotion.

Music distribution company Pias signs YouTube deal

LONDON – Pias, the digital music distributor, has signed a deal with YouTube to generate revenue for its artists, which include Speech Debelle and the Pixies.

Adlanders fight against consumer mistrust

LONDON – New research showing a marked drop in consumer trust in advertising has led the new chief executive of the Advertising Association to urge members to launch a counterattack.

Advertising Association fights against consumer mistrust

LONDON – New research showing a marked drop in consumer trust in advertising has led the new chief executive of the Advertising Association to urge members to launch a counter-attack.

EC to consult over digital cinema

LONDON – The European Commission is launching a consultation into the digital cinema sector as it warns that one in three European cinemas could face closure.

Save the Children ties with The Guardian for online films

LONDON – Save the Children has teamed up with The Guardian to produce a series of online films raising awareness of the issues affecting children around the world.

Retro Watch Revivals – Metal Timex 80 Emerges Unscathed From the Ages (GALLERY)

(TrendHunter.com) In the 50s, the Timex launched a new version of its timepieces that could be worn on the wrist. Now this watch is a fashion accessory that conveys a modern street style. The success is such that at the…

Diabetes UK launches ‘Get Serious’ campaign

LONDON – Diabetes UK has launched a national campaign called ‘Get Serious’, to encourage people to sign up and show their commitment to the cause.

Rado R5.5 Watch

Une collaboration entre la maison suisse Rado et le designer anglais Jasper Morrison pour cette nouvelle collection r5.5. Un cadran carré aux angles arrondis, un bracelet intégré au boîtier, une montre entièrement en céramique et un verre inrayable. Plus d’images dans la suite.


rado-r55-watch

rado5-2

rado-watch3




Previously on Fubiz

Ad spending ‘set to grow next year’

LONDON – Global ad expenditure in 2009 will fall further than originally anticipated, according to a report by Zenith Optimedia.

Promo Review – Highland Spring’s Chris Hoy promotion

LONDON – “Lacking sparkle” is how Baber Smith managing director desribes both Highland Spring’s latest promotion and the campaign’s ‘hero’, olympian Sir Chris Hoy.

‘X Factor’ Saturday show gives ITV1 10.9m audience

LONDON – ‘The X Factor’ brought in 10.9 million viewers for ITV1 on Saturday night, beating ‘Strictly Come Dancing’s 7.7 million audience, according to unofficial overnight figures.

Google launches first UK marketing push

LONDON – Internet search provider Google as announced its first major UK advertising activity.

Royal Mail and union to meet for talks

LONDON – Royal Mail and the postal workers’ union are to hold talks today, raising hopes of a peace deal before national walkouts are due to start later this week.

Heinz launches umbrella marketing campaign to take on own-label brands

LONDON – Heinz has launched its biggest umbrella brand marketing campaign ever.