NEW YORK (AdAge.com) — In a glimpse of what TV advertising might look like in the not-too-distant future, Cablevision Systems has unveiled a new interactive commercial that allows TV viewers to click the remote control in order to request a coupon, sample or other takeaway from the marketer whose ad they are watching.
For those of you who always wanted to ask your boss a personal question or two, this isn’t the way to do it.
I'm not surprised by all the ad accounts going into review in the automotive sector. In fact, I predict there will be many more in the next 12 months. Most will blame it on the recession, but I think that's just an excuse. The fact is the business of marketing cars is too often mishandled because most agencies lack a fundamental understanding of how the industry operates.
Nice art perfomance with paintball guns to paint the portrait of Marilyn like Andy Warhol Advertiser: bonyurtom
Step aside Mr. Whipple. Apparently, we are no longer embarrassed by or nervous about discussing the act of wiping our butts after we take a dump.
Listen to the agency buzz, and we're all masters of measurement and analytics. Every agency worth its salt claims to not only solve its client's business problems but has the data and case studies to back it up. By the same token, CMOs cite producing measurable results as their No. 1 priority. CMOs want results and agencies deliver. Shouldn't everybody be happy? Not so fast.
NEW YORK (AdAge.com) — Conde Nast is introducing a slick platform for selling, displaying and enhancing its titles' regular print issues on the iPhone and iPod Touch. Issues rendered for the iPhone screen will sell as apps, starting with this December's issue of GQ, priced at $2.99 in the app store.
Matt Seiler, Global CEO of Universal McCann, has been named the MediaWeek’s 2009 Media All Star “Executive of the Year.”
LONDON – Hovis is supporting the Royal British Legion’s annual Poppy Appeal with a promotion across packs of Seed Sensations loaves and rolls.
Apple vient de présenter sa nouvelle souris, la Magic Mouse. Doté du bluetooth et entièrement sans fil, elle est équipée de la technologie multi-touch mise au point pour l’iPhone : il suffira de glisser ses doigts sur la surface. Livré avec les nouveaux iMacs ou disponible au prix de 69 €.
LONDON – United Biscuits has launched a ‘value’ range of 35p price-marked snacks.
LONDON – Green & Black’s has redesigned the packaging for its premium chocolate gift range to help drive Christmas sales.
LONDON – From Interlagos, Brazil to Bluewater, Kent. Newly-crowned Formula One world champion Jenson Button was been brought in by the Virgin to race around the shopping centre in a Mercedes today.
LONDON – Former Audi and Nissan marketer Neil Burrows has taken on the role of business development director at commercial vehicle supplier Paragon Group.
LONDON – The Tate Group is working with Aardman Animations and Fallon to develop an animated film made by and for primary school children across the UK and inspired by great artworks.
LONDON (AdAge.com) — A column in the Daily Mail that voiced suspicions over the life and death of Stephen Gately, a member of the Irish boy band Boyzone, serves as a classic case of the power that communities can wield over the media establishment.
Bill Green of Make the Logo Bigger and the new Adverve podcast took a look at a new commercial from Chase and was reminded of the World Trade Center tribute.
LONDON – Trinity Mirror has confirmed a radical overhaul of its main Midlands newspapers, with its daily, the Birmingham Post, becoming a weekly title and its afternoon paper, the Birmingham Mail, switching to mornings.
LONDON – Culture Secretary Ben Bradshaw has said talks between Channel 4 and BBC Worldwide over a commercial tie-up are “encouraging.”
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