LONDON – Guardian.co.uk regained the mantle of the UK’s most popular newspaper website in September, as Times Online’s user base suffered a surprising drop.
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Brett Foraker has directed the latest campaign for the French Environmental Agency, Ademe, featuring an individual’s ‘rubbish’ monster that follows them around as they go about their daily routine. The 3 x 30 second commercials; ‘Supermarket,’ ‘Compost’ and ‘Office’ were produced by Julie Mathiot at DDB Paris and Jerome Denis at Wanda Productions. MPC was involved from the outset; completing concept artwork, early look development and ultimately designing the final CG rubbish monsters. The monsters represent the huge amount of rubbish produced each year by the average French citizen, and how, by making the right decisions, their output can be significantly reduced. The design and look of the monster was carried out by MPC’s concept artists Andrew Brooks, Charlotte Tyson and Andrei Ryabovichev under the direction of Brett Foraker. MPC’s Art Department carefully developed the character’s facial features and body to allow for complete freedom of movements during the animation process. Once the concept was signed off, MPC’s 3D team lead by VFX Supervisors Vicky Osborn and Dean Robinson started modelling and texturing over a hundred photorealistic CG rubbish elements that would form the body. One of the main challenges for the 3D team was integrating the rubbish within the monster in a fully dynamic way. To achieve this, the team opted to create a fur based under-mesh and attach the rubbish to the individual hairs. This approach allowed the garbage to react naturally as the monster moved around its environment. Michael Gregory and Alex Harding led the 2D team who was responsible for seamlessly compositing the monster within the live-action world and achieving total realistic integration.
Advertising Agency: DDB, Paris, France
Creative: Volker Gerh, Rodolphe Hirsch
Director: Brett Foraker
Agency Producer: Julie Mathiod
DoP: Marcel Zyskind
Production Company: Wanda Productions
Executive Producer: Jerome Denis
Editor: Adam Rudd @ Final Cut
Post Production Company: MPC
Post Producer: Jay Lichtman
VFX Supervisors: Michael Gregory, Vicky Osborn and Dean Robinson
3D VFX Team: James Bailey, Anthony Bloor, Jason Brown, Daniel Elliot, Carsten Keller, Marco Kowalik, Vicky Osborn, Simon Payne, Dean Robinson, Wayne Simmons, Roman Vrbovsky, Grant Walker, Ben Wiggs
2D VFX Team: Steve Davis, Michael Gregory, Alex Harding, Alasdair McNeil
Concept: Andrew Brooks, Charlotte Tyson and Andrey Ryabovichev
Telecine: George K
LONDON – ITV News is re-branding all of its national news programmes from 2 November and will be supporting the changes with a major marketing push.
LONDON – Argos is to carry out a refresh of its visual identity.
LONDON – MySpace is to strengthen its music focus with the global rollout of features including artist data, music videos and integration with the iTunes Music Store.
LONDON – The biggest daily, weekly, online and broadcast media brands in the lives of Europe’s business elite are the Financial Times, The Economist, Harvard Business Review and Sky News respectively, according to the 2009 BE: Europe survey.
LONDON – Graham Sherren, chairman of The Lawyer publisher Centaur, is to step down in December.
NEW YORK – In the search for avenues of paid content the Rupert Murdoch owned Wall Street Journal is introducing an almost $600 a year Wall Street Journal Professional Edition.
LONDON – Despite MySpace’s recent troubles, the social network has remained a popular destination for music fans and artists. But Facebook wants a slice of the action by announcing the addition of music to its virtual market place.
LONDON – News International has awarded its £5 million direct marketing account for The Sun and News of the World to the Engine Group-owned Partners Andrews Aldridge without a pitch.
LONDON – Windows 7, the Microsoft operating system launched yesterday, is being sold preloaded with Sky Player, Sky’s video-on-demand service.
“Whatever it’s touched, you touch.”
Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: James Yap
Art Director: Ian Lee
Graphic Designer: Xuxulyn
Photographers: Edmund Leong, Jesse Choo (Untold Images)
LONDON – Air New Zealand has launched an ad campaign with a strapline inspired by a passenger’s Twitter post that applauded the airline for “allowing its staff to have a personality”.
LONDON – It’s easy to forget sometimes but there are other places to watch cats on treadmills than YouTube. Dailymotion is one and today secured £15.4 million of investment to take on the almighty Google video-sharing site.
LONDON – World Vision has appointed Mathew Neville as its director of marketing and fundraising.
Un superbe court-métrage français d’une durée de 13 minutes, dirigé par Jeremy Clapin. Ce film d’animation date de 2008 et présente l’histoire d’Henri frappé par une métérorité de 150 tonnes. Produit par Dark Prince, il est à découvrir dans son intégralité dans la suite de l’article.
LONDON – Microsoft and Google have both signed search deals with Twitter to make tweets appear in search results in real time.
LONDON – Which?, the consumer lobby group, has called for the Advertising Standards Authority to be given greater powers to clampdown on ‘bad advertisers’.
LONDON – A new Jimmy Choo range for high street fashion retailer H&M will be available in 200 stores worldwide from the 14 November.
LONDON – Due to the disruption of Royal Mail services, Haymarket Brand Media is making available a free electronic version of the 21 October edition of Marketing magazine.
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