Oct
28
Microsoft retracts Family Guy sponsorship
Posted in: UncategorizedLONDON – Microsoft has withdrawn its sponsorship of the satirical Family Guy cartoon series in the US, according to the Daily Telegraph.
Oct
28
Sustainable palm oil report criticises Boots and Waitrose
Posted in: UncategorizedLONDON – Boots and Waitrose have been criticised for not doing enough to use sustainable palm oil in a WWF report that praises Sainsbury’s efforts to limit the environmental damage incurred by its production.
Oct
28
Periodical Publishers Association left rudderless as COO Sarah Tunstall departs
Posted in: UncategorizedLONDON – The Periodical Publishers Association (PPA) has seen another high profile exit as chief operating officer, Sarah Tunstall, leaves to join digital agency Fresh Egg.
Oct
28
Cadbury Stimorol Air Rush: New Guy
Posted in: UncategorizedAdvertising Agency: Ogilvy, Cape Town, South Africa
Art Director: Michael Lees-Rolfe
Copywriter: Peri van Papendorp
Agency Producer: Iris Vinnicombe
Production Company: Velocity Films
Director: Anton Visser
Oct
28
Ludéal – Allez l’amour
Posted in: UncategorizedAprès le réussi travail pour Dan Black – Symphonies autour du cinéma, voici l’univers tourmenté de l’artiste Ludéal issu de la chanson française. Une belle réalisation du clip par la société Egocentric, entièrement en plan séquence et avec de nombreuses références aux films.
Portfolio Egocentric – Une production L & Moi, pour Sony BMG.
Previously on Fubiz
Oct
28
Have you ever dream of this man?
Posted in: Uncategorized
It seems since 2006 that a lot of people are dreaming about this man below… It has started in New York in 2006, the patient of a well-known psychiatrist draws the face of a man that has been repeatedly appearing in her dreams. Since 2008, the website thisman.org is compiling all the […]
Oct
28
Epic Female Fashion Covers – Tao Okamodo is the First Woman in 7 Years to Appear on Vogue Nippon (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The first Japanese woman to grace the cover of Vogue Nippon in seven years is Tao Okamodo, who appears in the latest issue of the fashion magazine.
It is a big step forward for Vogue Nippon and it’s good…
Oct
28
Regulator bans misleading ‘Diploma’ ads
Posted in: UncategorizedLONDON – Two ads by WCRS, promoting a pre-university qualification available to students aged between 14-19, have been pulled after the Advertising Standards Authority deemed them misleading.
Oct
28
ASA pulls ‘free bet’ Bet365.com ads
Posted in: UncategorizedLONDON – The Advertising Standards Authority has pulled two press ads featured in the Racing Post for gaming site, Bet365.com, after a user objected the ads were misleading.
Oct
28
Watchdog slams Vodafone international call rate ads
Posted in: UncategorizedLONDON – Several ads promoting Vodafone’s changes to its international call rates have been banned by the Advertising Standards Authority after more than 20 people questioned their use of the word “abolished”.
Oct
28
EDF sidesteps ban over ‘green and British’ dispute
Posted in: UncategorizedLONDON – EDF’s climate change campaign has escaped a ban by the Advertising Standards Authority after a large number of people challenged claims that the firm is both eco-friendly and British.
Oct
27
Heineken: Green is the New Black
Posted in: Uncategorized
Advertising Agency: JWT, San Juan, San Juan
Creative Director: Jaime Rosado
Copywriter: Jaime Rosado
Art Director: Johanna Santiago
Editor: Mizael Morales
Sound Engineer: Carlos Dávila
Oct
27
Guinness: Halloween
Posted in: Uncategorized
Advertising Agency: Tempo Advertising, Romania
Creative Directors: Adrian Preda, Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Photographer: Valeriu Catalineanu
Oct
27
Rescuing Food Through Humor
Posted in: Uncategorized
In an effort to draw people's attention to a serious issue, DraftFCB is offering humorous videos to encourage people to rescue food for New York's City Harvest. The agency launched a microsite, Rescue Food, that features animated vignettes created pro bono by top animators untry to solicit funds and food.
Oct
27
ABC Beats CBS Repeats; ‘Castle’ Hits Season High
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — Night "A" of "Plan B" viewing of NBC's "Jay Leno Show" didn't go so well. After all, if "Leno" is ever going to regain the media mojo it enjoyed week one of the new season, it will be the during the first week of reruns on the other two networks with 10 p.m. shows, CBS and ABC.
Oct
27
ad:tech Sponsors Pack Parties Into One Busy Night
Posted in: Uncategorized
Everyone loves a great party. Everyone loves the chance to mix and mingle with their fellow industry mates. And that’s what conference parties provide.
Oct
27
How to Develop the Right Communications Strategy for a Conversation Economy
Posted in: Uncategorized
Even if people know there's an opportunity to have a conversation with you — on Twitter or your blog, for instance — you can't expect them to engage given all the other demands on their time. You'll need a strategy that both gets them to know you exist and care so much that you exist, they'll become intrigued about conversing with you.
Oct
27
Three Rules for Getting Branded Content Right
Posted in: UncategorizedIn 2009, branded web video content is gathering momentum again. Innovative publishers and smart brands have learned from the failures of those early efforts, and are creating engaging campaigns that entertain consumers, drive measurable results for marketers, and reach a relevant audience through targeted distribution channels. The most successful efforts follow three cardinal rules.
Oct
27
That’s My Billboard! No, It’s Mine! No, Mine! Waa! Waa!
Posted in: Uncategorized
It’s like two kids fighting over a toy (Mine! Mine! Mine!) until it breaks. Which then leads to a dueling temper tantrum of epic proportion.
Oct
27
Windows 7: Microsoft volta atrás e desiste de patrocinar especial de “Family Guy”
Posted in: Uncategorized
Entre as iniciativas programadas para marcar o lançamento do Windows 7, estava o patrocínio de um especial de 1 hora de “Family Guy”. Sem intervalos comerciais, apenas com “um oferecimento” do novo sistema operacional, o episódio da série animada estaria no prime time da Fox. Só que a Microsoft pipocou.
Após assistir uma prévia do especial em questão, a gigante de Redmond desistiu do acordo com Seth MacFarlane, criador de “Family Guy”, e com a Fox.
O motivo é simples: conteúdo não adequado ao objetivo da marca Windows. Entre conteúdo não adequado, leia: piadas com deficientes auditivos, Holocauso, higiene feminina e incesto.
O executivo de marketing e chefe de branded entertainment da Microsoft, Gayle Troberman, chegou a dizer que os espectadores veriam a marca profundamente integrada ao conteúdo, e que “Family Guy” mostaria como o Windows 7 é capaz de simplificar o PC, sendo rápido e fácil e usar.
A Microsoft diz que ainda mantem boas relações com McFarlane e Fox, e que pretende trabalhar em conjunto com ambos no futuro (os promos no site win741.com continuam). Já a Fox, disse que manterá a exibição do especial, intitulado “Family Guy Presents: Seth & Alex’s Almost Live Comedy Show,” para o dia 8 de novembro.
Eu só tento entender se, os executivos da Microsoft que aprovaram a ação, já tinham assistido algum episódio de “Family Guy” antes. É óbvio que devem escolher parcerias que tenham afinidade com a marca, mas voltar atrás só da mais munição para a Apple colocar um coxinha engravatado nos comerciais dizendo: “Eu sou um PC.”
| Via AdAge
Post originalmente publicado no Brainstorm #9
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