Oct
30
Royal Fail: Firebox game parodies Royal Mail strikes
Posted in: UncategorizedLONDON – Firebox is attempting to tap into public fury at the Royal Mail strikes by creating a game that parodies the amassed backlog of undelivered mail.
Oct
30
Simon Brotherson joins Euro RSCG KLP as joint creative director
Posted in: UncategorizedLONDON – Simon Brotherson, the award-winning art director whose campaigns include Smirnoff, Kit Kat, Stella Artois and Standard Life, has joined Euro RSCG KLP, the Havas-owned marketing communications agency, as a joint creative director.
Oct
30
New: iPhone Man, the biggest iPhone ever
Posted in: UncategorizedA new video from iPhone with 2 guys in a iPhone costume! More iPhone news: Close the door to touch yourself with iphone Ipint killer application on iphone Viral hacking with computer and iphone by max cornelisse Advertiser: iPhone
Oct
30
Rolighetsteorin.se: Bottle Bank Arcade Machine
Posted in: UncategorizedWe believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. http://www.rolighetsteorin.se/
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Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Simon Higby
Web Director: Simon Mogren
Web Producer: Pontus Kindblad, Daniel Alinder
Web Designer: Karl-Johan Vogelius
Production Company: Birth, Stockholm
Oct
30
The Economist: Health club
Posted in: Uncategorized
For the latest “City Blitz” effort from the Economist, this poster hung in 75 cities in the Dallas area. Because the posters were backlit, they resembled the glowing red monitors displaying the difficulty level on the gyms’ cardio machines.
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Senior Creative Director: Kara Goodrich
Senior Creative Director / Copywriter: Pierre Lipton
Senior Creative Director / Art director: James Clunie
Illustrator: Nick Dewar
Oct
30
Visa rolls out first London 2012 ads
Posted in: UncategorizedLONDON – Visa is rolling out its first Olympic-themed ad campaign since appointing Publicis to its London 2012 communications account.
Oct
30
WPP reports 9% fall in UK revenue
Posted in: UncategorizedLONDON – WPP, owner of Media Week agency of the Year Mediaedge:cia, posted a 9% drop in UK revenue in Q3, but it insisted consumer and corporate confidence has recovered from “panic levels” earlier this year.
Oct
30
US newspaper group buys hyperlocal site
Posted in: UncategorizedNEW YORK – Hyperlocal website WikiCity has been bought by Nebraskan newspaper group The Omaha World-Herald, promising to bring news and community pages closer together.
Oct
30
Omnicom pulled direct agencies out of Post Office pitch in protest over indemnity clause
Posted in: UncategorizedLONDON – Omnicom pulled its direct agencies out of the Post Office pitch before the short list was unveiled last week, Marketing Direct has learned, in protest over an unlimited liability contactual clause.
Oct
30
Burger King brings augmented reality to the banner
Posted in: UncategorizedLONDON – Burger King has become one of the first brands to create an augmented reality banner ad, promoting its $1 cheeseburger in the US.
Oct
30
More than 1,000 entries for Peperami crowd-sourcing ad competition
Posted in: UncategorizedLONDON – Unilever has received 1,185 entries to its crowd-sourcing competition to get the public to create a TV ad for Peperami.
Oct
30
CRITIQUE – WWF and the inconvenient truth
Posted in: UncategorizedThe World Wildlife Fund has a problem: it’s a well-established, famous charity competing with newer, trendier charities.
Oct
30
Flash mob dances on Bondi Beach for Flip camera campaign
Posted in: UncategorizedLONDON – A flash mob hit Sydney’s Bondi Beach today, performing a dance routine for unsuspecting beachgoers as part of a promotion for the Flip MinoHD digital video camera.
Oct
30
WPP to buy majority stake in Thai digital agency
Posted in: UncategorizedLONDON – WPP has agreed to acquire a 51% stake in Minteraction, a digital agency in Thailand, subject to regulatory approval.
Oct
30
Media companies bounce back from downturn
Posted in: UncategorizedLONDON – Media companies bounced back from the downturn during the third quarter of this year with stock market valuations rising by 33.5 per cent.
Oct
30
Foo Fighters follow U2 by streaming gig online
Posted in: UncategorizedLONDON – Foo Fighters are following U2’s lead by streaming a one-off concert live on Facebook this weekend.
Oct
30
Direct Holidays appoints Rapp to customer journey task
Posted in: UncategorizedLONDON – Thomas Cook-owned Direct Holidays has appointed Rapp to handle its database management, call centre and fulfilment services.
Oct
30
Cossette urges shareholders to wait after Cosmos makes an improved bid
Posted in: UncategorizedLONDON – Cossette, the Canadian marketing group which owns Miles Calcraft Briginshaw Duffy and Elvis, has urged its shareholders to hold off tendering their stock until the board has reviewed an increased offer made by a North American private equity group earlier this week.
Oct
30
EC threatens legal action over UK targeted ad laws
Posted in: UncategorizedLONDON – The European Commission has moved closer to prosecuting Britain for failing to protect consumers’ privacy from targeted ad providers such as Phorm.
Oct
30
WPP’s fortunes improve slightly in third quarter
Posted in: UncategorizedLONDON – WPP’s third quarter revenues have fallen by 8.7 per cent, marking an improvement on its second quarter performance which saw the advertising giant suffer a 10.5 per cent revenue decline.
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