Hasta La Creative!

LONDON – More than one in three of British people believe the economy will improve over the next six months, claims new research.

NEW YORK – Electronic Arts has Acquired social networking games firm Playfish, which has developed games for Facebook and MySpace, for as much as $400m.

Retour sur ce court-métrage d’animation réalisé grâce à une collaboration entre le studio PostPanic, Martijn Hogenkamp et l’agence japonaise Tokyoplastic. Une mise en scène des Cortez Brothers, personnages inspirés de la chaussure Nike Cortez créée en 1972.

Previously on Fubiz

• Nike – The Game is Never Over
• Nike – Never without a Fight
• Nike – History of Flight

LONDON – It turns out that spending all that time playing games on Facebook is worth something after all; at least to EA. The games giant today splashed out up to $400 million on Playfish, the company behind many of the games that have taken off virally on Facebook, MySpace and Bebo.

(TrendHunter.com) People on Public Transit shows the best part about taking public transit: the other people who ride it with you. You know what I am talking about, those who think it is appropriate to weight lift at the…

“The main focus of this campaign is to really cement the idea that Southern Comfort is a way to tie back into New Orleans, more so as a vibe and a spirit versus a more subtle brand DNA that was always talked about internally but not necessarily communicated to consumers,” said Lena DerOhannessian, Southern Comfort’s U.S. marketing director.

DerOhannessian said the brand is taking advantage of a tremendous opportunity to connect with its target audience.

“There is a very flexible structure in the online space that allows us to listen to [consumers] and give them the opportunity to speak to us in regards to the brand,” she said. “It’s just an immeasurable benefit.”

The spots are airing now on Hulu, Break.com, CBS.com, Comedy.com, Fox.com, FX.com, MyDamnChannel.com, NBC.com, Playboy.com, TheFader.com, and Pitchfork.tv, in addition to Southern Comfort’s Facebook fan page.

Because most already frequent these sites for their favorite shows, you’re sure to find out just what Southern Comfort is. Before you do, make sure to fix yourself a SoCo and Coke with lime.

Quotes taken from Brandweek.

LONDON – Groupe Aeroplan, the Canadian owner of the Nectar loyalty programme in the UK, has appointed former PepsiCo marketer David Johnston as president and CEO for Europe.

LONDON – McDonald’s has signed a new four-year deal with The Football Association (FA) to support English grassroots football.

LONDON – Kraft Foods has formally offered Cadbury shareholders a mixture of cash
and shares that is essentially unchanged from its initial offer in September that Cadbury rejected as undervaluing the company.

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