NEW YORK (AdAge.com) — In a sign that the end of Chrysler's relationship with BBDO is near, executives familiar with the situation said BBDO's Detroit office will close its doors in January, leaving the fate of its remaining 485 employees up in the air.
NEW YORK (AdAge.com) — Hachette Filipacchi closed Metropolitan Home, adding the title to the list of shelter magazines buried by recession, the end of the housing bubble and the shifting media business. Publishers have already closed home titles such as Southern Accents, Domino, Country Home, Cottage Living and O at Home.
LONDON – The government could introduce a levy on product placement if alcohol, gambling and unhealthy foods are included in any future reversal of the current ban.
(TrendHunter.com) These fun inflatable designs speak to our childish love of squishy, light, oversized objects. From blow-up photobooths to inflatable seat belts, we’ve included a bevy of peculiar—yet practical and entertaining—inflatable…
LONDON – Google has acquired mobile ad technology provider AdMob for $750m in a bid to increase its mobile advertising presence.
Un excellent travail du photographe Olivier Roller, qui s’intéresse aux figures du pouvoir dans toutes ses formes. Après les hommes politiques en France, voici sa nouvelle série “Les Publicitaires”, avec par exemple Benoît Devarrieux, Eric Tong Cuong ou Jacques Séguéla.
Il est représenté par Olivier Ripoll – Agent de Photographes
Sarah Howe is the former marketing chief at BUPA brought into over-50s insurance brand RIAS to inject more digital into the mix. But when it comes to the marketing mix, she’s not throwing the baby out with bathwater.
In September, the Cheesecake Factory set out on a monthlong Drive Out Hunger Tour across the country to benefit Feeding America. But the tour was part of a bigger push for corporate social responsibility leadership, says Mark Mears of the Cheesecake Factory.
Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Copywriter: Sergio Alonso, Souen Le Van
Art Director: Souen Le Van, Sergio Alonso
Published: April 2009
Back in the day we’d all watch in awe “viral videos” which showed people doing seemingly unbelievable stunts that would escape the abilities of normal human beings.
LONDON – ITV has said it welcomes today’s announcement that the Department of Culture, Media and Sport is to begin public consultation on the introduction of product placement for the UK media industry.
LONDON – Barclaycard has hired Iris as its lead direct marketing agency in the UK.
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Tim Stübane, Birgit van den Valentyn
Art Directors: René Gebhardt, Björn Kernspeckt
Graphic Designer: Peter Schönherr
Art Buyer: Kerstin Kraus
Photographer: Mikael Strinnhed
In this video a couple is kissing and can’t be stop! Advertiser: Topline Kiss Gum for Kissing Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Apart from the photo usage rights issue which Adland covers here, is it really any wonder a witty wannabe designer at an outdoor company selected a picture of Paris Hilton and slapped the word “vacant” underneath her to promote the fact the billboard is available?
LONDON – Wieden & Kennedy London today launched a range of jewellery based on graphical data such as the graph for gold prices since 1979.
LONDON – Wieden & Kennedy London today launched a range of jewellery based on graphical data such as the graph for gold prices since 1979.
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| THE ORIGINAL? Mc Donald’s restaurant “Now with internet” – 2006 Source : Agency’s website Agency : RT&A (Mexico) |
LESS ORIGINAL : Mc Donald’s “love free wi-fi” – 2009 Source : Adsoftheworld, Fubiz Agency : DDB Sydney (Australia) |
| Une idée dans “l’air” du temps? Visiblement elle est aussi bien captée de part et d’autre de la planète. Mention spéciale à Mc Do qui a payé deux agences pour la même idée… |
LONDON – Digital marketers and agencies will be gathering in central London on Wednesday for the IAB’s annual Engage conference, which this year adopts the theme of ‘brand fitness’.
The problem with experts is that they can only really tell you how it has always been done. They can tell you what has worked and hasn't worked. But the funny thing about experts, the thing they don't teach you in grad school, is that experts are looking in the wrong darn direction. They spend life looking backward instead of forward, which makes it awfully hard to find a new direction or uncover an unconventional opportunity.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
