Nov
12
Yahoo! wants to find the UK’s best branded app
Posted in: UncategorizedLONDON – Yahoo! is launching a competition to find the UK’s best online apps, with the winning entry featuring on the portal’s homepage.
Nov
12
Asda Direct steps up competition with Argos and Tesco Direct
Posted in: UncategorizedLONDON – Asda has announced that it has extended its in-store collection service to a 150 stores following a trial in its Keighley store in West Yorkshire.
Nov
12
Homeless charity Crisis hires The Gate to promote Urban Investors scheme
Posted in: UncategorizedLONDON – Homelessness charity Crisis has appointed The Gate to create advertising for its Urban Investors project.
Nov
12
Emissora de banheiro
Posted in: UncategorizedOs fãs da equipe de hóquei Toronto Maple Laefs que assistem uma partida em seu estádio, o Air Canada Centre, não perderam nenhum detalhe do jogo, nem mesmo se tivessem necessidade de urinar.
Eles devem agradecer a emissora de rádio AM640, que instalou junto aos mictórios dos banheiros do estádio, alguns pôsteres que reproduzem a transmissão ao vivo da partida, assim que sensores identificam a aproximação de uma pessoa.
A estratégia foi desenvolvida especialmente para a cadeia de rádio, e ficou a cargo da Saatchi & Saatchi Toronto. Veja um exemplo no vídeo.
Nov
12
New ‘Resident Evil’ Trailer Offers More Than Sneak Peek
Posted in: Uncategorized
NEW YORK (AdAge.com) — Killing zombies from the comfort of your home has never been so easy. An online video-game trailer debuting Thursday for Capcom's "Resident Evil" franchise brings zombie-blasting right onto the web page.
Nov
12
Eddie Murphy’s Long-Term Effect on Ad Agency Diversity
Posted in: Uncategorized
NEW YORK (AdAge.com) — How is Eddie Murphy playing a role in a new push to diversify ad agencies? Former agency account exec Lincoln Stephens is both an example and an evangelist of the "Boomerang" effect. A year ago Stephens abruptly quit his Chicago agency job, moved back to his hometown of Dallas and, on a shoestring budget, launched a program to recruit, train and motivate talented young African Americans for advertising agency jobs. Execs at The Richards Group, Imaginuity, Tracy Locke and other Dallas organizations volunteered to mentor participants in his first boot camp sessions.
Nov
12
Sextape about erectile dysfunction
Posted in: UncategorizedWatch Dennis as he attempts to spice things up in the bedroom with his wife in this sextape…
Nov
12
IAB, Bain Create ‘Action Plan’ For Digital Media Sellers
Posted in: Uncategorized
Nov
12
CIG halts takeover bid for Centaur
Posted in: UncategorizedLONDON – Critical Information Group, the media acquisitions company that counts Peter Bazalgette among its directors, has opted not to proceed with a takeover offer for Centaur.
Nov
12
Ultimo to run St Trinians instore competition
Posted in: UncategorizedLONDON – Lingerie brand Ultimo has teamed up with Entertainment Film Distributors to launch an instore promotion around the upcoming film ‘St Trinian’s 2: The Legend of Fritton’s Gold’.
Nov
12
Firefly Tonics to launch drink made by a consumer
Posted in: UncategorizedLONDON – Firefly Tonics, the natural energy drink brand, is to launch its ‘Britannia’ variant, following a consumer competition to design a new drink.
Nov
12
Channel 4 News turns to crowdsourcing for new website
Posted in: UncategorizedLONDON – Channel 4 is launching a website that aims to draw up a picture of who is connected to whom in British society, partly relying on crowdsourced information.
Nov
12
YouTube: don’t like video ads? Skip them
Posted in: UncategorizedLONDON – YouTube is allowing consumers to skip through pre-rolls on the video-sharing site in an effort to improve the user experience and encourage brands to create better ads.
Nov
12
YouTube: don’t like video ads? Now you can skip them
Posted in: UncategorizedLONDON – YouTube is allowing consumers to skip through pre-rolls on the video-sharing site in an effort to improve the user experience and encourage brands to create better ads.
Nov
12
What Lies Beneath
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Nov
12
O2 targets gig-goers with digital experiential activity at Academy venues
Posted in: UncategorizedLONDON – O2 is to remind gig-goers attending shows at the recently rebranded Academy venues just who the sponsor is, with the installation of Snapbooth screens.
Nov
12
Fulford to head planning team at I-Level
Posted in: UncategorizedLONDON – I-Level has appointed Adam Fulford to the newly created role of head of planning.
Nov
12
Clarkson tops list of possible paid content earners
Posted in: UncategorizedLONDON – Consumers say they are willing to pay small sums of cash for online articles, with columnist Jeremy Clarkson leading a list of potential earners if paid content takes off.
Nov
12
Ex-Blue Peter presenter launches computer for silver surfers
Posted in: UncategorizedLONDON – Over-50 and “terrified” of going on the internet? Then help is at hand with the Valerie Singleton-backed launch of a new “simple to use” computer for the older market.
Nov
12
Breakthrough Breast Cancer appoints CMW
Posted in: UncategorizedLONDON – Breakthrough Breast Cancer has hired CMW to handle its 2010 Fashion Targets Breast Cancer campaign.
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