Hasta La Creative!

Achei muito legal essa outra iniciativa da Daffy’s. Aliás, a varejista norte-americana começou a priorizar muito uma comunicação mais inovadora e menos tradicional. Quem não se lembra da surpresa ocasionada por uma performance de 3 minutos na qual 10 bailarinos interagiam com um comercial da marca no cinema?

A varejista, que é focada em consumidores da classe média norte-americana, decidiu lançar um serviço chamado Truck Tracker. O serviço virtual permite saber quando as novas coleções e materiais chegarão às lojas. Os clientes podem acompanhar o trajeto dos caminhões da Daffy’s pelo site ou através de um perfil especial no Twitter, que é atualizado automaticamente toda vez que um caminhão chega em alguma das centenas de lojas Daffy’s espalhadas pelos Estados Unidos.

LONDON – Samsung Electronics UK has appointed Kelly Brittain to the new role of senior campaign planning manager.

Sunday night one man has delivered to my house 2 TV Dinner de luxe boxes as seen below. In these boxes I had a lovely meal including pork rilletes, coq au vin and profiteroles + a Stella Beer obviously as this operation was from Stella Artois to announce the launch of their viral campaign on […]

De très belles images du moderne opéra temporaire pour le festival du Munich en 2010. Un design et une architecture par le studio autrichien Coop Himmelb(l)au. Une capacité de 300 visiteurs ainsi qu’une scène adaptable en fonction des événements. Plus d’images dans la suite.

Previously on Fubiz

• Metro Short Film Festival
• Offf 2010 Paris
• Playground Festival

LONDON – Spotify is now available on a number of new smartphones, including some Nokia models, after the music streaming company launched a Symbian mobile app.

LONDON – Digital out-of-home media owner TrainFX has been awarded the £1m-contract to supply digital signage on two fleets of trains for First Great Western.

LONDON – Adconion Media Group has struck a deal with Swedish mobile media business Goldbach Media Group, to expand its presence across mainland Europe.

LONDON – The Camping and Caravanning Club has hired McCann Erickson Communications House to its marketing communications account.

Voici le premier téléphone mobile au monde à être équipé d’un écran LCD transparent : le Xperia Pureness. Les touches sont dissimulées et ne s’éclairent que lorsqu’on les utilise, et la notification d’appel se traduit par une illumination subtile. Disponible en exclusivité chez Colette.

Previously on Fubiz

• TV Shows by Gavin Bond
• Upper First Showreel 09
• Melted Clock

LONDON – AOL has unveiled a new brand identity for its future as an independent company.