(TrendHunter.com) Designer Patricia Ayres is the woman behind ArtLab’s fantastic fashions. This luxurious line of handcrafted artisanal clothing and accessories is a one-woman show, and Ayres has quite the pedigree in Fashion…
LONDON – Bernhard Glock, the former global media chief responsible for Procter & Gamble’s $8.5bn media budget, has become a non-executive director of Miroma, which specialises in media barter.
NEW YORK (AdAge.com) — In the 47-year timeline of Wal-Mart's history, few years can match 2006 for marketing chaos. In January of that year, Julie Roehm, an edgy Chrysler marketing executive, became Wal-Mart's SVP of marketing communications only to be dismissed twelve months later. Wal-Mart named Stephen Quinn the new CMO with a mandate to return the company to its traditional marketing vision. In this program, Mr. Quinn, now riding atop one of the recession's most successful retail operations, reflects on what was learned during those those troubled days of 2006.
Advertising Agency: Leo Burnett, Dubai
LONDON – Sky has this week launched an ad campaign for its online music service Sky Songs, which it launched in October.
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LONDON – Organic food producer Booost Trading has hired branding agency Identica to create and launch its new range of fresh organic juices, Pip.
LONDON – Britannia Hotels has appointed Efficient Frontier to manage its search campaigns in the UK.
LONDON – BARB, the TV body, is set to unveil changes to its audience measurement service from 1 January that will include introducing an entirely new viewing panel for the first time in six years.
A nice film inspired by the coke factory for the potato world Advertiser: McCain’s Agency: Beattie McGuinness Bungay.
LONDON – The Independent has joined the growing list of national newspapers to launch its own online voucher and offers site.
LONDON – The next generation of TV audience measurement will go live on 1 January 2010 following extensive testing of the new BARB system.
LONDON – A new BARB television audience measurement service will go live on 1 January designed to give the industry more understanding of who is watching which programmes and from where.
LONDON – Toilet tissue brand Andrex is rolling out a new range of packaging to give its products a more ‘natural’ appearance.
LONDON – Toilet tissue brand Andrex is rolling out a new range of packaging to give its products a more ‘natural’ appearance.
(TrendHunter.com) If Dior’s 1940s film noir-inspired runway show for Spring 2010 is any indication, vintage lingerie as outerwear will be the way to dress when the weather warms up. Bloggers are abuzz with the possibilities…
LONDON – Telegraph Media Group has appointed former MediaCom executive director James Lancaster as its new classified sales director.
LONDON – Virgin Media has launched its first foray into dynamic advertising across three of its biggest on-demand TV brands.
LONDON – Kitcatt Nohr Alexander Shaw has enlarged its digital team with the appointment of two new digital project managers, Kevin Bolton and Ian Kaye.
LONDON – James Macdonald, formerly sales director at O2 Media, has joined the mobile marketing technology agency 2ergo as head of media and entertainment.
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