LONDON – Daily Mail and General Trust has reported a 23% fall in adjusted pre-tax profits to £201m for the year ended 4 October, beating analysts’ expectations after its flagship newspaper the Daily Mail recorded its second highest profit to date.
After seeing raining polar bears, you can now go on holidays to the The Canary Islands with a polar bear! Advertiser: The Canary Islands
LONDON – Proving the adage about clouds and silver linings, the business social networking site LinkedIn has revealed that UK membership has hit three million, as redundancies and diminishing new business opportunities drive people to the site.
LONDON – Consumer data giant Experian has partnered with credit ratings agency Standard & Poor for provision of credit data to help analyse risk on complex loans.
People might be less willing to pay for content, but I believe they are more willing than ever to pay for experiences instead. The challenge the large incumbent media companies is to evolve their businesses to derive more income from experiences, and learn to leverage the audiences they attract with free content more effectively.
LONDON – The London 2012 Olympics has approached advertising and media agencies with a brief to communicate transport changes around the Games.
LONDON – The London Evening Standard is planning to increase its circulation by around 200,000 copies as part of an overhaul of its distribution system.
LONDON – Total Jobs, the Reed Elsevier-owned commercial recruitment website, is looking for an agency to handle its advertising account.
LONDON – Henkel, the multinational FMCG company that owns brands including Right Guard and Schwarzkopf, is reviewing its estimated £150 million global media planning and buying account.
Daqui a pouco, 1h30 da manhã (horário de Brasília), o KISS inicia transmissão online ao vivo de seu show no Staples Center, em Los Angeles. A parceria do U2 foi com o YouTube, já o KISS se uniu com Ustream e Facebook.
Além disso, o streaming ao vivo tem patrocínio da Bud Light e da Activision, que promove o lançamento de três músicas da banda para “Guitar Hero 5″. Nesse momento, pouco menos de duas horas para começar a exibição, quase 5 mil pessoas estão online no Ustream.
Quem será o próximo da moda grande show + transmissão online?
Post originalmente publicado no Brainstorm #9
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Nos Estados Unidos, a primeira sexta-feira após o dia de Ação de Graças é marcado por uma correria ao consumo. Na chamada “Black Friday”, o comércio pratica descontos generosos, fazendo com que as pessoas enfiem a mão no bolso.
O pessoal do movimento britânico Do The Green Thing resolveu mostrar qual vai ser o produto mais quente dessa Black Friday: nada. Zero, nada de nada, algo que não custou nada para ser feito, não gastou nenhum tipo de recurso e também vai ser vendido a preço de nada.
O “Nothing” imita uma página de produto da Amazon, e traz diverso depoimentos em vídeo sobre consumo consciente. Artistas e bandas falam sobre o nada, todo mundo está falando sobre o nada.
Seria exagero chamar de protesto, é sim uma forma ácida e sensato de alertar sobre o consumo desenfreado.
Post originalmente publicado no Brainstorm #9
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LONDON – OMD UK has won the Campaign gold award for Media Campaign of the Year with its “do us a flavour” activity for Walkers.
(TrendHunter.com) I think the wrong season is around the corner, because there is absolutely no frostiness for Edita Vilkeviciute in Numero Magazine. A highly heated editorial, this young model is not only baring her rather…
Un parfait exemple du travail du photographe Paul Nicklen actuellement intégré au magazine National Geographic. De nombreuses photos primées d’ours blancs ou de léopards des mers capturés dans la faune, l’Arctique et l’Antarctique. Plus images à découvrir dans la suite.
In one of the first top jobs to combine both Latin America and the U.S. Hispanic market, Monica Gadsby will run Starcom MediaVest Group's Latin American network in addition to her current job heading SMG's multicultural operations in the U.S.
(TrendHunter.com) Here is a preview editorial starring male model Callum Wilson in Candy Magazine. The spread will be part of the magazine’s premier issue and if it hints at things to come, I can safely say that I am getting…
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LONDON – Peter Simpson, a founder of pioneering direct-to-consumer bank First Direct and a former commercial director of HSBC, is launching a consumer insight and planning consultancy with Leeds-based agency Intermarketing.
Hoping to drive more people to support Hopenhagen, a pro bono mobile campaign from Millennial Media has joined the global effort on climate change.
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| THE ORIGINAL? Roca Taps “Narcissist? Maybe…” – 2003 Source : Cannes Archive Online, Agency : Publicis Casadevall, Barcelona (Spain) |
LESS ORIGINAL : ISCA Taps “Beautiful taps” – 2009 Source : Adsoftheworld Agency : FoxP2, Cape Town (South Africa) |
| Miroir, mon beau miroir, dis moi de ces deux annonces laquelle est la plus originale? La seconde étant vraisemblablement un pâle reflet de la première. Un exemple paru d’abord dans CB News Magazine N°1035 |
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