LONDON – Coca-Cola partnered with Twentieth Century Fox on a global promotional campaign for James Cameron’s film AVATAR, through its Coke Zero brand.
LONDON – The government today launched a new campaign to encourage people to talk about sex more.
Entre os dias 1 e 26 de dezembro, salas de cinema serão transformadas no interior de um avião numa ação criada pela agência Leo Burnett para a Emirates Airlines.
Quando as luzes se apagam, janelinhas que foram coladas nas laterais da sala se acendem e fazem com que as pessoas se sintam como se estivessem a bordo. Ouve-se o som característico dos avisos dentro de um avião e os sons das turbinas. Na tela, o texto anuncia um diferencial da empresa aérea: a Emirates tem o melhor entretenimento a bordo do mundo com 1.200 atrações entre filmes novos, clássicos, séries e muito mais.
Talvez tenha faltado um pouco mais de “experience”. Sei lá, algo como colocar comissários de bordo servindo as pessoas, parecido com o que a SilkAir, de Cingapura, fez.
A experiência da Emirates poderá ser vista de perto apenas no Cinemark do Shopping Market Place e do Shopping Villa Lobos, ambos em São Paulo. Confira algumas fotos, aqui.
LONDON – The Department of Health and Department for Children, Schools and Families has unveiled its new sexual health campaign aimed at helping young people make informed decisions.
LONDON – Spotify, the online music streaming company, has turned to the mobile industry to recruit new chief technology officer, Oskar Stal.
Last week I was announcing you the eminent launch of the first viral video campaign in real time! Here we are with the Phone Box Experiment live video! Advertiser: Skype Agency: The Viral Factory
LONDON – Nearly 80% of industry experts believe domestic sponsorship of the London 2012 Olympic Games does not represent value for money.
LONDON – Twitter and Facebook have turned red for the day in support of the Aids charity (Red) on World Aids Day.
Un projet de live painting par l’artiste Veuch au Café Dune à Paris dans le cadre de l’opération Unusewall. Une captation de Kitsuney sous Canon 5D Mark II, avec un étalonnage sous Color. Bande son de Aphex Twin “Jynweythek Ylow” et Phoenix “Hidden Track”. A découvrir dans la suite.
Pour aller plus loin : Kitsuney – Veuch
LONDON – Thorntons, the confectionery brand, is returning to TV for the first time in two years for a Christmas campaign.
LONDON – Mel Nichols, Haymarket Consumer Media’s editorial director, is stepping down after 22 years with the company.
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Phone Box Experiment
+34 951 055 675
A man is alone in the desert, camping near a phonebox and waiting for people to call him. Very interesting experiment.
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Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Photographer: Grégoire Alexandre
LONDON – The Financial Times is investigating allegations from journalists in its FT Business magazine division that they have been asked to write advertorials passed off as editorial features.
LONDON – The founders of new London newspaper The London Weekly have said it will launch on 1 February, backed with £10.5m in funding raised by Global Publishing Group, a partnership of five private investors.
A non budget viral video for the launch of a new website… Advertiser: Devenezcelebre.com
Devenez Celebre ets un site qui permet de faire connaitre son blog ou son site via une campagne d’affichage abribus a partir de 5€ seulement ! Voici comment cela fonctionne : 1- Ajoutez votre tag Devenezcelebre.com est une plateforme novatrice consistant à faire connaître d’une manière […]
LONDON – The Financial Times is investigating complaints that journalists are being asked to write advertorials passing off as editorial for the paper’s specialist magazine publishing division.
LONDON – Soda Club, the owner of classic 80s at-home soft-drinks-maker SodaStream, is looking for an ad agency to relaunch the product in the UK.
LONDON – The Advertising Standards Authority (ASA) looks set to receive a record number of complaints this year.
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