Jameson hires M&C Saatchi Sport & Entertainment for awards brief

LONDON – Pernod Ricard has hired M&C Saatchi Sport & Entertainment to promote the Jameson Empire Awards in 2010.

Group M more optimistic on UK ad spend

LONDON – Group M has issued revised forecasts for UK ad spend during 2009 and 2010 and for the first time in 18 months has moved them up on previous predictions.

Nobire: Mass murderers

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“One of the most evil mass murders: the malaria mosquito.”

Advertising Agency: Serviceplan, Germany
Creative Directors: Maik Kähler, Christoph Nann, Alexander Schill, Axel Thomsen
Art Director: Maik Kähler
Copywriter: Christoph Nann
Photographer: Manuel Wolff
Illustrator: Manuel Wolff
Account Management: Sybille Stempel, Robin Ruschke, Stefanie Otten
Graphic Design: Manuel Wolff

Bike Design for Cannondale

Voici le projet de fin d’études de Wytze van Mansum, un étudiant à l’Université de Delft en collaboration avec Cannondale. Il présente les perspectives du vélo urbain pour les femmes, en s’intéressant aux nouvelles technologies. Plus d’images et d’explications en vidéo dans la suite.



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Un vélo doté d’une allure moderne grâce à de nombreuses innovations comme l’aspect du cadre, et du garde-boue arrière. De plus, les vitesses et la transmission sont entièrement cachées.

Previously on Fubiz

Sony to show World Cup matches in 3D

LONDON – Sony is to use next year’s World Cup to showcase its 3D television technology, signing an agreement to film as many as 25 matches in the tournament using 3D cameras.

A revista do futuro

Sports Illustrated Tablet

Em parceria com a Time, Inc., o estúdio The Wonderfactory imaginou como as tablets poderão, no futuro, permitir a criação de uma experiência inovadora e engajadora para os editores, anunciantes e companhias de mídias em geral.

O exemplo do vídeo mostra como seria a navegação de uma Sports Illustrated, com possibilidade de customização, conteúdo em vídeo, jogos e atualização em tempo real. Basicamente, a proposta é unir a interatividade da internet com o visual rico de uma revista impressa.

O sucesso do Kindle é a base para que as editoras apostem no formato, que abandona o papel, mas mimetiza a diagramação de uma revista.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Hearst to launch digital content store for publishing industry

LONDON – Natmags owner Hearst Corporation is planning to launch a service next year called Skiff that will sell digital versions of newspapers and magazines for a variety of devices.

BrewDog in another spat as Portman Group bans 18.2% beer

LONDON – The Portman Group, the alcohol watchdog funded by the drinks industry, has stepped in to ban a beer containing 18.2% alcohol from being sold in pubs and clubs.

Make love with money and make money with love

A good video to learn how to multiply your money! Advertiser: Bontrust Agency: Grabarz & Partner, Hamburg, Germany Creative Director: Ralf Heuel Art Directors: Fedja Kehl, Petra Delitsch Copywriter: Paul von Muehlendahl Production Company: Optix Digital Pictures Film Director: Andreas Pohl, […]

Australian crisp flavour competition nears end

SYDNEY – Australian crisp brand Smith’s is nearing the end of its own version of the Walkers Crisps’ ‘Do us a flavour’ promotion, with the public set to pick a winner on Sunday from four varieties including Late Night Kebab and Buttered Popcorn.

Australian crisp flavour competition pits kebab against popcorn

SYDNEY – Australian crisp brand Smith’s is nearing the end of its own version of the Walkers Crisps’ ‘Do us a flavour’ promotion, with the public set to pick a winner on Sunday from four varieties including Late Night Kebab and Buttered Popcorn.

Jungle Lodge

Agency: Stark Communications, Bangalore, India
Art director: Santhosh. K
Copywriter: Ravi

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Coca-Cola Zero finalmente lança seu aplicativo “Facial Profiler”

Coca-Cola Facial Profiler

Se Coca-Cola Zero tem gosto de Coca-Cola, então pode existir alguém por aí que é igualzinho a você. É com essa descrição que começa o “Facial Profiler”, uma ferramenta integrada ao Facebook que, através de uma foto sua, procura pessoas com a sua cara.

O aplicativo, que foi anunciado no início de outubro e entrou em funcionamento hoje (na época um monte de gente comentou, mas ninguém de fato testou), parte do princípio da mesma tecnologia que a polícia utiliza para localizar rostos em meio a multidões.

Você pode utilizar uma foto sua já no Facebook, ou então fazer upload de uma nova. Após um breve rastreamento, o resultado mais próximo é apresentado. Se quiser, você ainda pode entrar em contato com o seu clone desconhecido.

No meu caso, não achei a pessoa indicada parecida comigo. O próprio site diz que teve 57% de semelhança, apenas. Porém, várias das “TOP 100 matches” são assustadoramente iguais.

A criação é da Crispin Porter + Bogusky, que pede a sua ajuda para votar nas semelhanças mais acuradas, e assim refinar o sistema do “Facial Profiler”.

Coca-Cola Facial Profiler

Coca-Cola Facial Profiler

Brainstorm #9Post originalmente publicado no Brainstorm #9
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In Major Coup, Carat Gets Gillette’s North American Communications Planning

BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. has shifted North American communications planning duties for its Gillette men's grooming business to Aegis Group's Carat from Publicis Groupe's Starcom Mediavest Group in a major win for Carat and rare P&G loss for SMG.

Bed Head Tattoo Shoots – This Ellyse Amelia Photoshoot is Super Lovely (GALLERY)

(TrendHunter.com) Nothing makes me happier than seeing gorgeous women who fully embrace body art, and have no problem showing it off. The Ellyse Amelia photoshoot takes an ordinary hot woman, and makes her into a magazine…

Martin Sorrell’s GroupM predicts end of UK ad recession

Advertising expenditure in the UK has recovered faster than anticipated in the second half of this year, according to Martin Sorrell’s GroupM, resulting in the group’s first upward revision in 18 months for both 2009 and 2010.

Ricky Gervais’s new US animated series to be shown on Channel 4

LONDON – Channel 4 has secured the UK rights to Ricky Gervais’s new HBO-produced comedy show, a 13-part animated series.

Nestlé Pure Life replaces Vittel as London Marathon sponsor

LONDON – Nestlé Waters UK is changing its sponsorship of the London Marathon from bottled water brand Vittel to Nestle Pure Life.

Ikea Turns Its Catalog Into a Mobile App

Ikea released a catalog in its U.K. iPhone app today with less-than-wowing content, a call for feedback and a curious threat to only hand down updates to users who download version 1.0.

‘Christmas in Rockefeller Center’ as Comcast Buys NBC



MINNEAPOLIS (AdAge.com) — It was "Christmas in Rockefeller Center" in more ways than one. First was NBC's annual holiday special. Then came an even bigger present: NBC Universal was bought by Comcast, in a mega-media deal that values the entire enterprise at $43.5 billion.