LONDON – Love ’em or hate ’em, brussels sprouts are a staple part of any Christmas day feast – but spare a thought for the agency colleagues of the creative eating hundreds for charity.
LONDON – Ads featuring Tiger Woods have disappeared from US TV in the wake of allegations relating to his private life, according to data from Nielson.
NEW YORK – CBS has cancelled the last daytime soap opera owned by Procter & Gamble, 54-year-old TV show ‘As the World Turns’.
LONDON – Outgoing ITV chairman Michael Grade has called for ITV’s regional news output to be scrapped in favour of more commercially-viable shows such as ‘The X Factor’.
NEW YORK – Gatorade, the soft drink brand owned by PepsiCo, has decided to drop its Tiger Woods-endorsed variant, but said that the decision had been made before the car accident in late November that led to a spate of lurid revelations about the golfer’s private life.
LONDON – While reluctant to become fans of a brand on Facebook, people don’t feel that brands are intruding on their experience of the site, according to members of the public interviewed in the latest BR Video.
Here is a positive video where everything seems to smile to us. Advertiser: American Express Agency:Ogilvy & Mather, New York
Thanks to equalizer on whisky we can now drink following the rythm of the music! Advertiser: Ballantine’s
LONDON – Play.com is recreating famous movie scenes for a 10-page ad campaign running in the special “end of a decade” issue of Total Film magazine.
Dans la continuité de Soleil du Soir par Michel Gondry, voici ce clip en stop-motion du premier single d’Hermentaire : Chewing Homme, réalisé par son frère Olivier Gondry à Los Angeles et Paris. A noter, le prix de l’animation remporté au festival international Protoclip 2009.
“RO4541 Silence Force. 2100 Watt Vacuum Cleaner. Rowenta.”
Advertising Agency: Publicis, Frankfurt, Germany
Creative Director: Stefan Leick
Art Director: Christian Kuzman
Photographer: Achim Lippoth
Others: Katja Bonnert, Nicole Bangert, Johannes Rapp
By ArJun Mukherjee, Bates 141, Kolkata
There’s suddenly this great divide. Art Director vs Designer. It has almost come to the point where it feels that each is a specialized area and one of them is not supposed to delve into the perimeter of the other. Every other day we hear good art directors starting up his or her own design agency frustrated with the cuffs slipped around their hands that limits any creativity whatsoever.
Who’s the culprit? The agency and the system of course. Hand on heart the scope for experimentation has hit rock bottom in ad agencies. Expect for some patli gali work any brave effort draws jeers and in this hard times it is best encouraged to stick to the tried and tested. On an average print work is unpalatable and indistinguishable. Mediocrity dominate the white pages and the less said about logos and fonts the better. Talk about brochures and even interns find it an unglamorous thing to do and web… hey isn’t that the digital agency’s job anyway. So what does the art directors do? They slog away, following templates, following last year’s successful campaign, following what the strategy head says and following the client’s scribble on the layout.
Check out the websites of the biggest advertising agencies and see the amount of drabness which sticks out like fish bones. Except for some great films which in most cases are the legitimate children of good production houses there is nothing to talk about. On the other hand Indian design agencies are having limitless fun and it’s reflecting in the cutting edge stuff you can see in their portfolio. And mind you all of them are released work, done for an actual client who is happy about it, have backed it and paid for it. Vivek Sahni Design, Lemon Design, Fisheye Design are creating eyeball bouncing stuff not to mention the path breaking canvasses by biggies like Bosedk Designs or Ray and Keshavan.
There’s no overnight solution. Ad agencies have to look inwards to create great work and one of the steps is to put the zing back in the art person’s life. Give him the freedom, appreciate when he breaks out of the box, recognize his analytical brain when it comes to understanding a brand and more importantly don’t disassociate him from the designer in him. These are the same guys who slam down their resignations one day to start a design house of their own…firstly it’s a shame to stand back then and say ‘wow this guy was good’ and most importantly it’s a loss which advertising can’t cope up with.
Un superbe démo-vidéo réalisée par Stéphane Pivron pour le groupe Mikros Image, une société de post-production spécialisée dans les effets spéciaux. Elle supervise plus de 300 projets par an tous domaines confondus. Un exemple de leur travail à découvrir en vidéo.
Xdress.com is an online boutique for male cross dressers. Problem was lack of awareness and traffic to their website. Our solution was to create a memorable guerilla piece that can be easily applied. Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton
Published: January 2009
LONDON – The Advertising Standards Authority has pulled a direct mail for estate agents Spicerhaart Group after a recipient objected the ad caused distress because it was unclear whether it was marketing material.
LONDON – A TV ad for Davidoff, promoting its Hot Water fragrance for men, has escaped a ban by the Advertising Standards Authority following complaints that it was sexually explicit.
LONDON – A TV ad which claimed KFC’s chicken was delivered fresh to each store daily has dodged a ban by the Advertising Standards Authority after viewers objected it was misleading.
LONDON – The Advertising Standards Authority has cleared a TV ad for Smirnoff Vodka, despite complaints it suggested alcohol could enhance mood and musical performance.
LONDON – Waitrose is launching an online forum to help consumers deal with the stresses of hosting a Christmas dinner, such as ‘finding meat for those with dentures’ and ‘the smell of brussels sprouts.’
Media outlets exploded on Tuesday afternoon with word that Gatorade would be dropping the Tiger Focus line of beverages. Some even portrayed the company as being the first of Tiger Woods corporate sponsors to take a stand, in response to his bad behavior. Only problem is that the company had been planning to discontinue the line well before the golf phenom's car crash and extramarital affairs became tabloid fodder.
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