Hasta La Creative!

NEW YORK (AdAge.com) — Are marketing and media giants ignoring that their primary communications channels are based on environmentally "toxic" pixels? And are some of these companies engaging in "tree washing" or "gray washing" as well as "green washing?" These intriguing issues were at the center of this week's Sustainable Media Climate Symposium in Manhattan. Don Carli, director of the Institute for Sustainable Communication, enlightened many by quantifying how the carbon footprint of electric-powered digital media is nearly as large and environmentally onerous as that of the notorious paper-making industry.

LONDON – Sir Terry Wogan signed off on his last Radio 2 breakfast show this morning (18 December), ending the most popular radio show in the country.

LONDON – Sir Terry Wogan signed off on his last Radio 2 breakfast show this morning (18 December), ending the most popular radio show in the country.

LONDON – TNS-BMRB, the WPP-owned research outfit, is launching a communications research centre aimed at providing clients with new insight into the economic, political and social spheres.

LONDON – Guinness has built its latest digital activity around Google Earth and Facebook Connect, allowing people to join forces to win one of 50 cases of the drink.

LONDON – London commuters will encounter abandoned nativity cribs at major locations including Trafalgar Square and Liverpool Street this morning as part of a campaign calling for more safe houses for street children.

A really cool advertising campaign for MTV in 6 viral videos. You can see the others: An army of basejumpers Soundquake with the hammer A soundsystem that transforms you ride Musicbrain the music in your brain Furry’s Posse: keep walking Sexy pink feeling Advertiser: MTV International Agency: […]

A really cool advertising campaign for MTV in 6 viral videos. You can see the others: An army of basejumpers Soundquake with the hammer A soundsystem that transforms you ride Musicbrain the music in your brain Furry’s Posse: keep walking Sexy pink feeling Advertiser: MTV International Agency: […]

A really cool advertising campaign for MTV in 6 viral videos. You can see the others: An army of basejumpers Soundquake with the hammer A soundsystem that transforms you ride Musicbrain the music in your brain Furry’s Posse: keep walking Sexy pink feeling Advertiser: MTV International Agency: […]

Friends of Cancer Patients asked them to raise awareness about the risks of over-exposure to the sun, which causes skin cancer killing 20 people daily. They came up with an ambient idea to highlight this fact: 300 beach towels, shaped like coffins, were displayed around the beach and distributed among the public. The initial reaction of the beach goers was shock, followed by an instant appreciation of the gesture; many of them even asking for free sunscreen.

Advertising Agency: JWT, Dubai, United Arab Emirates
Executive Creative Director: Chafic Haddad
Art Director: Kedar Damle, Zeinoun Chamaa, Tarek Samaan
Copywriter: D V Hari Krishna
Account Supervisor: Prabhakar Iyer
Advertising Manager: Sawsan Al Madi

Thanks Michelle for sending this one!