Hasta La Creative!

LONDON – Sainsbury’s and TK Maxx have teamed up with Sport Relief to launch official charity t-shirts designed by the Beckhams.

Wrangler has revealed its new image for this 2010 Spring/Summer season, which goes by the name of Red. A powerful, visceral campaign centred on the human being’s most primary instincts. Men and women have been photographed in red waters or amidst the fury of twirling red dust. A new approach to the concept We Are Animals by a fit, strengthened Wrangler. The campaign We Are Animals comes packed with emotions. Each image is a high dose of adrenalin, tension and passion, with red as the basic colour. Each character becomes the personification of the inner strength of an unleashed man, a sweeping animal alter ego. The new campaign features two distinct phases, the first one to be shown at Berlin’s Bread&Butter, with an important presence in the city and in the specialized press on the occasion of the fair. In March, there comes the second assault, aimed at the public through several channels –graphic, street ads, digital, and stores.

Advertising Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Art Buyer: Marie Moulin
Film editor Yannis Rachid
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,

A Fox liberou hoje um novo making of de “Avatar”, o juggernaut cinematográfico de James Cameron.

Com 22 minutos de duração, “Creating the World of Pandora” faz o que seu título diz: mostra o diretor, armado de um pequeno exército de especialistas em efeitos especiais, criando um novo planeta do zero.

Sem contar os anos em que James Cameron passou em seu próprio estúdio desenvolvendo a técnica 3D de filmagem que utilizaria em “Avatar”, o mini-doc começa mostrando o primeiro dia de produção de fato, em 2007, passando pela fase de captura de movimentos até a composição da trilha sonora.

Um trabalho realmente épico, que merece reconhecimento e milhares de prêmios técnicos, até para seu diretor, mas nunca de “melhor filme”.

Post originalmente publicado no Brainstorm #9
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LONDON – Football was the biggest draw on primetime TV last night with 7.3 million people tuning in to watch Manchester City beat Manchester United in the first leg of the Carling Cup semi-final, according to unofficial overnight figures.

(TrendHunter.com) More often than not, besides for games and trend hunting (haha), the Internet is a place where people go to for a few laughs. Graphjam.com is a site with numerous witty, funny and relatable graphs open…

LONDON – Giorgio Armani and Reebok have teamed up to create a combined clothing collection.

LONDON – ESPN, the Disney-owned sports broadcaster, has launched its first UK-focused online sports site, offering coverage of football, cricket, rugby union, rugby league, golf, tennis and F1.

LONDON – The PPA will be hoping that the appointment of lads’ mag guru Barry McIlheney as its new chief executive will provide direction and lift the fortunes of the magazine trade body, which, according to the boss of magazine giant IPC, has lost “focus” and “momentum” in recent times.

LONDON – The Association of Online Publishers (AOP), the digital trade body, has confirmed its split from the Periodical Publishers’ Association (PPA).

LONDON – Dominic Stead, the former joint managing director of MPG UK, has joined the pitch management consultancy Media Sense.