Hasta La Creative!

BARB has promoted Simon Bolus to the post of research director, replacing Tony Wearn, who is leaving the TV body after 11 years.

Le SixthSense est composé d’une webcam et d’un pico-projecteur. L’appareil permet d’interagir avec le monde réel, et chaque objet du quotidien devient une interface. Les applications deviennent alors infinies, comme le montre cette démonstration vidéo disponible dans la suite.

Une réalisation du chercheur au MIT : Pranav Mistry.

Previously on Fubiz

• Soleil Noir Showreel
• Happy New Year 2010
• Fubiz Interactive

LONDON – Military action and sporting endeavour occupies much of the national press this morning with the Daily Mirror’s offer of a free book token for Dick King-Smith’s classic children’s story The Hodgeheg leading the promotions.

LONDON – PepsiCo is to launch several new products under its Tropicana and Quaker Oats brands, as part of a strategy to treble its $10bn global healthy food and drink revenues over a decade.

LONDON – British retailer John Lewis has been unveiled as the latest sponsor of London 2012, with official in-store Olympic concessions planned for its Oxford Street and new Stratford outlets.

LONDON – The Conservative Party has underlined its commitment to reducing spending on government advertising if it wins the next election, after identifying it as one of the few areas where immediate cuts can be made this year.

Direct mail campaign to raise awareness of the plight of abandoned babies in Israel.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Isreal
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Aia Bechor
Copywriter: Tom Reuveni
Account Executive: Elad Kuperman
Studio: Eyal Orlee
Published: January 2010

LONDON – Heritage Link, a charitable alliance of English bodies campaigning on behalf of heritage interests, is to rebrand as The Heritage Alliance.

LONDON – Albion London has appointed Julie Lagan as its new planning director as part of a restructure of its strategic offering.

Voici un shooting “Bloc Parties” pour le futur numéro d’Amusement. L’idée était de reproduire une sorte de puzzle et Tetris en volume. Une direction artistique et une installation de papier de Romain Lenancker, photographié par le photographe de nature morte Grégoire Vieille.

Previously on Fubiz

• Berlin Block Tetris
• Tetris Furniture
• BBC Winter Olympics