xBox is using sex with the sexy babe Tahiti Cora to promote their video games in this viral video.
Do you think it’s a good promotion for xBox? What is sure is that it will go viral.
Advertiser: xBox
LONDON – Informa, the events and publishing group, has reported a year-on-year pre-tax profits fall of 11% to £96.5m, amid difficult trading conditions and warned of an uncertain outlook.
LONDON – Sony Ericsson is to sponsor Absolute Radio’s Summer of Football podcasts and radio shows starring David Baddiel and Frank Skinner.
LONDON – William Hill is to overhaul its marketing strategy under the stewardship of Kristof Fahy, the bookmaker’s group brand and marketing director.
LONDON – British Airways is preparing to roll out a tactical marketing campaign to protect its brand reputation while rivals look to capitalise as it faces the threat of strike action.
LONDON – Manchester United have dropped to third in Deloitte’s annual league table of European football clubs by revenue, with Manchester City becoming the seventh English club in the top 20.
LONDON – Lloyds and Virgin Media are among the brands that say they will run paid-for text ads on Twitter if the microblog implements its commercial strategy.
LONDON – Magnum has signed up Benicio del Toro, star of The Wolfman, as the face of its new Gold ice cream.
LONDON – Kellogg has ended an outdoor campaign for its Coco Pops cereal amid complaints that it encourages unhealthy snacking among schoolchildren.
LONDON – Coke Zero’s share of the UK cola market has dropped to its lowest level since the first six months after its launch in 2006, according to figures obtained by Marketing.
LONDON – InterCasino has rolled out a brand-building TV and digital campaign around a promotion offering the chance to win a space trip, in an attempt to differentiate itself from other online gaming operators.
The sexy Paris Hilton is back in a hot video for a Brazilian beer ad that has been banned in Brazil.
Advertiser: Devassa
Beautiful video for the Skoda car with a virtuoso playing music with crystal glasses.
Advertiser: Skoda
A peek at the media diary of Stylist publisher Glenda Marchant in the run-up to London Fashion Week
(TrendHunter.com) For the day of March 1st, these are the Top 20 trends, which include Adorable Dolltography, Herbivore Phone Covers and Shadow Tattoography. The rankings are based on hundreds of thousands of views and…
(TrendHunter.com) The Parisian department store Printemps Haussmann has created a dazzling ‘Alice in Wonderland’ tribute. The department store is all revved up for the premiere of Tim Burton’s latest fairytale feature with…
LOS ANGELES (AdAge.com) — While the so-called "Twitter effect" and its impact on a movie's box office remains enigmatic at best for most studios, Lionsgate is hoping its latest social-media marketing milestone will put them one step closer to a solution. Lionsgate will become the first advertiser to sync up its sponsored brand pages on YouTube, Facebook and MySpace under one platform to promote its upcoming comic-book movie "Kick-Ass," out April 16.
(TrendHunter.com) This is definitely one of the most clever advertisements I have seen in a long time. I don’t even care about the semi-creepy visuals, this campaign has some great bizzare humor. The INDT campaign sticks…
“Extremely long brush. extremely long lashes. LashBlast Length mascara.”
To showcase the category’s largest brush, a new media space was created – the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.
Advertising Agency: Saatchi & Saatchi, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriters: Tal Wagman, Lyranda Martin-Evans
Account Directors: Kathy McLay, Yael Marantz
Published: February 2010
“Tuatara can focus their eyes independently, so they can see here and here at the same time. Get closer with Zoom tours.”
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Senior Art Director: Nic Hall
Creatives: Freddie Coltart, Harry Singh
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