VisitEngland launches 10-year brand strategy
Posted in: UncategorizedLONDON – Tourist body VisitEngland has launched a 10-year strategy to create a new national brand positioning for England.
LONDON – Tourist body VisitEngland has launched a 10-year strategy to create a new national brand positioning for England.
LONDON – The UK Online Measurement Company has appointed consultant James Smythe to the position of general manager.
NEW YORK (AdAge.com) — This is where your correspondent eats crow. Last week, I predicted that Apple's "Meet iPad" campaign, which made its debut on TV during the Oscars, wouldn't go viral. Why? Because Apple videos typically don't due to the lock the company keeps on distribution. Sure enough, early on, "Meet iPad" got a slow start.
Withe the video open alliance, Wikipedia is launching let’s get video on Wikipedia.
You will now be able to add video on Wikipedia articles which is really convenient.
I guess all the tutorials in the world you can imagine will be soon available in Wikipedia.
Here is how you can post videos[…]
With the success of Chatroulette, the site created by the young Russian Andrey Ternovskiy, a lot of marketing opportunities are appearing.
In this video, the advertiser Fancy Feast, shows us how you can advertise for free on Chatroulette.
You just need to display your message in a creative[…]
LONDON – Virgin Media is launching its first advertising campaign to promote its new range of smartphone offers for existing customers.
LONDON – The Conservative Party would look to relax the regulation that surrounds ITV according to shadow culture minister Ed Vaizey.
LONDON – Kettle Foods, the owner of the Kettle Chips brand, has appointed Walker Media to handle its £2m media planning and buying account.
LONDON – The Food Standards Agency is on the hunt for an agency to handle a portion of its digital advertising account.
LONDON – Five has appointed CMW to its advertising roster as the broadcaster looks to increase the marketing activity around its most popular programmes.
LONDON – Yahoo! is making its first acquisition this year in the form of US social media sports site Citizen Sports.
LONDON – Gordon Brown’s retreat over Iraq-funding claims grabs headlines in The Times and The Sun, as Cheltenham Festival leads to more betting promotions.
Great parody of the Axe Lynx video with tons of sexy babes in bikini running on the beach for this viral video campaign for the Specsavers effect.
The should’ve gone to Specsavers effect
Advertiser: Specsavers
LONDON – The TV ad market is set to continue its recovery with media agencies predicting that May revenue will increase by between 15 and 20 per cent compared with 2009.
LONDON – Leo Burnett has been appointed to the Chrysler creative account in the UK.
LONDON – Cancer Research UK is reviewing the ad account for its £2 million “Race For Life” campaign.
“English for Children.”
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Vice President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Director: Guilherme Nobrega
Copywriter: Claudio Lima
Illustrator: Guilherme Nobrega
Published: March 2010
LONDON – Aegis has promoted Jerry Buhlmann, the global chief executive of its media-buying division Aegis Media, to Aegis Group chief executive.