LONDON – Savlon, the first aid and medical brand, is to launch an over-arching ad campaign as part of a push to showcase its family of products and present a more modern image.
(TrendHunter.com) Louise Ebel may be an art history student, but by the looks of it, I’m sure she does her fair share of studying when it comes to the runway, magazines and street spotting. The young 21-year-old Parisian…
LONDON – Strongbow, the UK’s biggest-selling cider, is overhauling its digital marketing strategy as part of plans to attract a younger demographic.
LONDON – Renault has signed a deal with video-games company Electronic Arts to launch its forthcoming Zero Emission (Z.E) electric vehicle through virtual reality game The Sims 3.
LONDON – Lynne Frank, UK boss of Disney-owned ESPN and the woman behind its debut on the Premier League TV football rights stage, is understood to be leaving the broadcaster for personal reasons.
LONDON – Marketing editor Lucy Barrett has left the magazine to become head of media relations at WPP-owned ad agency JWT.
LONDON – Tesco has reported a 6.7% rise in UK profits to £2.4bn in 2009, after revenue rose 4.2% to £43bn.
LONDON – Audi is rolling out a series of campaigns to promote its top-end models and reaffirm its premium positioning.
LONDON – Network Rail is scaling back its high-profile ad campaigns of recent years as it moves to reduce its marketing costs.
LONDON – Simon Kelner, the returning editor of The Independent, has told an audience of media buyers that there are no plans for the paper to become the country’s first free national newspaper.
LONDON – John Lewis is set to roll out its biggest marketing campaign to date, based on its 80-year-old ‘Never knowingly undersold’ positioning.
LONDON – The Conservative Party is threatening to pull advertising from Facebook over the social network’s refusal to introduce a child-safety ‘panic button’.
LONDON – Three of the UK’s leading health charities have joined forces to encourage individuals to fight the flab through a light-hearted campaign.
LONDON – Peter Charlton, national sales director at outdoor media owner CBS Outdoor, is leaving the company to become sales director of outdoor media owner Adshel in Australia.
LONDON – Coca-Cola GB marketing director Cathryn Sleight is to leave her role as part of an overhaul of the soft-drinks company’s European marketing.
Une série d’illustrations de l’artiste Vicente Garcia Morillo. Cet illustrateur madrilène exprime tout son talent dans ces créations pour un rendu de grande qualité, jouant brillamment avec les typographies. Plus de visuels dans la suite de l’article.
LONDON – Asda is giving influential online community Mumsnet the power to help gauge whether its products promote the sexualisation of children.
(TrendHunter.com) You’re a hipster, and because you’re a hipster you don’t want to be caught sporting a frumpy, un-hipster-like tablet bag. Enter the pocketBar, a hipster iPad bag that is about as funky as it is functional.…
“There is more to watch in HDTV. SKY”
Advertising Agency: Giovanni+Draftfcb, Brazil
Agency website: http://www.giovannidraftfcb.com.br/
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr.
Art Director: Banjamin Yung Jr.
Copywriter: Ricardo John
Photographer: Marcus Hausser
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
