LONDON – Carlsberg is bidding to increase its brand awareness in China with a novel one-off marketing ploy which will see its logo on Liverpool football kit written in Chinese.
LONDON – The controversial dramatisation ‘Five Daughters’ drew 5.4 million viewers to its final episode on BBC One, according to unofficial overnight figures.
NEW YORK (AdAge.com) — AOL reported a 19% decline in online ad revenue in the second quarter, and it announced the sale of instant messaging service ICQ for $187.5 million in cash to Russian investment firm Digital Sky Technologies.
LONDON – Yahoo!’s chief executive Carol Bartz has said local services, personalisation and online video will be key to the online business’ growth this year.
LONDON – Chris Hancox, vice-president of marketing and creative services at MTV Network’s Comedy Central, is set to leave the company after 10 years after a restructure.
LONDON – Broadcasting regulator Ofcom received almost 700 complaints about Sky political editor Adam Boulton’s treatment of Liberal Democrat leader Nick Clegg during last week’s Leaders’ Debate.
NEW YORK (AdAge.com) — U.S. Hispanic newspaper group ImpreMedia is putting a digital expert in charge of the company's bilingual magazine Vista with the appointment of Liz Sarachek Blacker as publisher.
LONDON – Europe’s biggest airline brands are backing a controversial proposal by the European Union that national governments step in and cover the esimated £2.2bn-worth of losses accrued by the industry as a result of the volcanic ash crisis.
A visualização abaixo nos dá uma ideia do que o vulcão Eyjafjallajokull (sim, eu copiei e colei o nome) causou no espaço aéreo europeu: um reboot dos milhares de vôos diários.
Mas acho que mais impressionante do que ver a pausa, é a normalização a partir do dia 20. Um formigueiro de aviões. A produção do vídeo é da ItoWorld, com dados do Flight Radar 24.
Un travail incroyable par l’architecte Gary Chang dans cet appartement de 30 m2 à Hong Kong. Il a construit un studio modulable de 24 pièces en exploitant l’espace au maximum, et en créant une série de parois coulissantes entre la chambre, la cuisine, le salon ou la salle de bains.
LONDON – Ethical surf clothing company Finisterre has appointed Creston Group’s Delaney Lund Knox Warren as its first retained agency without a pitch.
LONDON – Young’s beers has formed a commercial partnership with the London Evening Standard in a bid to boost the pub trade and promote its cask ale.
NEW YORK (AdAge.com) — L'Oreal has consolidated its $700 million U.S. media-buying account with Interpublic Group of Cos.' Universal McCann, executives with knowledge of the matter said. The cosmetics behemoth launched an "evaluation" of the account, which was previously handled by UM and Publicis Groupe's Zenith Optimedia, back in late March.
LONDON – TW Cat has won the direct marketing account for pet welfare charity Blue Cross, which was with Rapp for 14 years.
LONDON – Chris Lewis, Microsoft’s vice-president of its interactive entertainment business, will assume control of marketing for Xbox following the departure of David Gosen.
Several of you have reached out to me about ads you truly admire and those you absolutely despise. Last week, I received an e-mail from Jane Pak, CEO of the Los Angeles chapter of the National Association of Women Business Owners. She was miffed by a series of MetroPCS commercials that are currently airing on TV.
LONDON – The Liberal Democrats’ use of social media has put them in an ‘Oscar Wilde’ world, according to their chief executive Chris Fox.
LONDON – Pepsi has stepped up its World Cup hijack activity with the launch of a football competition offering a group of friends the chance to win £50,000.
LONDON – A trio of leading digital out-of-home users will aim for the accolade to be called ‘2010’s most iconic digital poster’ in an X-Factor style competition at the Media Week DOOH Media Summit on 6 May.
LONDON – The ‘election chicken’ and Peppa Pig take the political headlines in the Daily Mirror and The Sun today, while in the broadsheets, all the major parties are accused of dishonesty over tax and budget cuts.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
