LONDON – Publishers are still finding it hard to make money out of iPhone applications once Apple has taken its 40% share of ad revenues, delegates at today’s PPA conference heard.
LONDON – Magazines have a long way to go in making the transition to digital, and in future there will be fewer titles in circulation, warned Tim Brooks, managing director of Guardian News & Media today.
Why the best is yet to come for the internet.
LONDON – Marketing software company Neolane has launched its first dedicated business-to-business platform, Neolane Leads.
The practice of selling promises has taken a back seat to a new core philosophy based on the idea of delivering experiences. This shift was sparked by smarter clients who are asking for something different and the fact that our toolbox to deliver on that just got bigger.
LONDON – The publishing business has to become even more consumer-centric than ever before to survive in the digital age, with print magazines set to evolve into more “collectable, keepable artefacts”, according to Stevie Spring, chief executive of Future.
LONDON – National newspaper website traffic dipped slightly between February and March, but Mail Online remains on top with 2.25 million daily average browsers, according to the latest ABCe figures.
LONDON – Ferrari’s Formula One team has been accused of using subliminal advertising on its cars to support its Marlboro cigarettes sponsorship deal.
LONDON – Magazine and newspaper publishers continue to be at odds over the value and the financial benefits of user-generated content, as highlighted by the morning panel at the PPA’s annual conference today (29 April).
NEW YORK (AdAge.com) — Weight Watchers has awarded its $70 million U.S. media planning and buying account to Horizon media, according to industry executives. In a case of David taking on Goliath, the independent shop beat out Omnicom Group's OMD and Interpublic Group of Cos.' Universal McCann, two of the industry's most successful new-business chasers over the past year-and-a-half.
LONDON – The Bordeaux Wine Council, the trade association that represents the region’s wine growers, has appointed Isobel to handle its integrated advertising account.
LONDON – News and multimedia content producer ITN has promoted Mark Browning, commercial director of its multimedia content arm ITN Productions, to the position of managing director of ITN Productions.
Une campagne choc aux visuels très impactant, destinée à la compagnie de police de Bangalore. Une baseline associée : “Ne téléphonez pas au volant” pensée par l’agence de publicité Mudra Group en Inde, sur une direction artistique de Vinci Raj et des clichés de Mallikarjun.
LONDON – Interpublic Group, the holding company that owns Lowe, McCann Erickson, Universal McCann and Initiative, has recorded a net loss of $70.3 million for the first quarter.
“If you don’t fight child abuse, who will? Please make a contribution at www.unicef.org/southafrica”
Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Directors: Alison Stansfield, Mbuso Ndlovu
Copywriters: Ian Franks, Sebastian Schneider
LONDON – Holiday Inn, the InterContinental Hotels Group-owned hotel chain, is returning to UK television advertising after eight years as part of a £65m global campaign to relaunch the brand.
(TrendHunter.com) David Morales Colón must have really, really loved riding motorcycles. His wake featured his casually dressed corpse sitting on top of his motorcycle. Cool.
Body viewings are usually somber occasions.…
LONDON – Best Buy has opened an advertising war with Currys ahead of the opening of its first UK store tomorrow (30 April), with a national press ad advising consumers to ‘demand’ Currys’ lowest price.
LONDON – Starcom MediaVest Group has integrated its investment teams and appointed the group TV trading director, John Davidson, to a new role overseeing all trading.
LONDON – JWT London is launching a technology business called JWT Experience, which will work on developing effective communications across technology platforms for brands.
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