Apr
29
Weight Watchers Hands $70 Million Media Account to Horizon
Posted in: Uncategorized
NEW YORK (AdAge.com) — Weight Watchers has awarded its $70 million U.S. media planning and buying account to Horizon media, according to industry executives. In a case of David taking on Goliath, the independent shop beat out Omnicom Group's OMD and Interpublic Group of Cos.' Universal McCann, two of the industry's most successful new-business chasers over the past year-and-a-half.
Post a Comment