(TrendHunter.com) ‘Inamorata’ by James Stringer is one of my favorite recent photo shoots for several reasons. For one, I adore a good love story, and models Kendell Tobin and Elliot Hall do an excellent job at portraying…
Excellent use of augmented reality in the street with this mega billboard in Netherlands to make the streets safer.
You hold the key to greater safety on the streets
Advertiser: Dutch Council for Safety
Help remove the labour out of the game. To gift childhood to an underprivileged child, contact us at sajah.thengo@gmail.com
Advertising Agency: McCann Erickson Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Directors: PK Anil, Kapil Tammal
Art Directors: Pramod Chavan, Kapil Tammal
Copywriter: Neh Rathi
Photographer: Himmat Shekhawat
Retouchers: Hemant Daitkar, Avinash Mahadik
Once a brand has a strong position in consumers' minds, it is almost impervious to flak. There are a host of examples that demonstrate the power of a strong brand to withstand negative publicity.
I have something to get off my chest: At 3 a.m. recently in a smoky dance club in Valencia, Spain, I had a beery epiphany about The End of the Media World As We Know It as I watched Jimmy Wales, the founder of Wikipedia, snake through the crowd as part of an ad hoc conga line — the sight of which also triggered a flashback.
NEW YORK (AdAge.com) — If you want to know what paid content on the web can do for newspapers' paid circulation, keep your eye on places such as Lima, Ohio and Bend, Ore. If pay walls can't make it in these environments, they probably can't make it anywhere else.
BATAVIA, Ohio (AdAge.com) — A more-buoyant economy and strong scatter prices seem to signal a seller's market for what could be an $8.26 billion TV upfront, but heavyweight spenders Unilever, Procter & Gamble and Reckitt Benckiser are sending a far different message: We have credible alternatives to traditional TV advertising, and we're not afraid to use them.
NEW YORK (AdAge.com) — Lostpedia is one of the most active and vibrant sites on Wikia.com, Jimmy Wales' for-profit venture that is separate from his more well-known nonprofit crusade, Wikipedia. Wikia makes money by selling advertising and sponsorships and has already turned a profit, according to the company.
NEW YORK (AdAge.com) — It's larger than the population of the U.S. and is increasingly the nerve center of an interconnected world. But that didn't stop Facebook from getting blindsided from one of the most powerful legislators in Washington. Twice.
DETROIT (AdAge.com) — As international automakers rush to win buyers in the Middle Kingdom, Chinese tastes are starting to dictate features popping up in cars sold in other markets, even the U.S. From roomier back seats and extended wheelbases (the distances between the centers of the front and rear wheels) to fuel-efficient three-cylinder engines, the "Chinafication" of globally marketed cars is here.
BEIJING (AdAge.com) — Global car companies are enjoying huge growth in China, but the excitement reached feverish levels last week as automakers from across the country and around the globe converged on the capital for one of the world's biggest car shows and the largest to date in China.
BATAVIA, Ohio (AdAge.com) — Method is probably the only package-goods company for which someone with the title of chief brand architect sets ground rules for hiring the CEO. And that someone would be Eric Ryan. Mr. Ryan, Method's chief brand architect, is out to rekindle growth and preserve the San Francisco-based company's culture, or as he puts it, "keep Method weird."
You could just flip out the Toyota name and product-recall debacle and the replace it with Goldman Sachs and its base alloy of hypocrisy. The tragic twist is that Goldman Sachs seems to have delivered an inverted approach to all five traits for handling crisis (to make a crisis) — and there are key lessons to be learned for all CMOs.
CHICAGO (AdAge.com) — Mega-marketers Coca-Cola and Procter & Gamble have taken major strides toward compensating their agencies based on the value they add to projects rather than the time they spend on them, but surprisingly few of their peers have followed their lead, according to a new survey by the Association of National Advertisers.
It took me, in fact, until the 140 Character Conference, hosted by Twitter evangelist Jeff Pulver, where I finally came to recognize the Three Pillars of Twitter and thus finally understood: The so-called real-time web does matter. And, assuming Twitter survives as a business, it will soon matter much, much more.
“Forgiveness. Jota Art Jewelry.”
Advertising Agency: Euro RSCG Contemporânea, Rio de Janeiro, Brazil
Creative Director: Marcelo Felício
Art Director: Pedro Americo
Copywriter: Marcelo Felício
Photographer: Rodrigo Paredes
Art Buyer: Irene Calado
Account Supervisor: Sergio Almeida
Other Credits: Helena Lopes – Retouch
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
