Nouvelle réalisation du collectif français Megaforce après le très réussi clip de Kid Cudi – Pursuit of Hapiness. Une production El Nino, et un tournage à Kiev en Ukraine pour le groupe australien Tame Impala sur le titre “Solitude Is Bliss”. A découvrir en vidéo dans la suite.
Let's talk about one of the greatest lies in advertising — that great work costs more to come up with than crappy work.
div class=”imageleft”a href=”http://www.adrants.com/images/pedigree_adoption_drive.jpg”img alt=”pedigree_adoption_drive.jpg” src=”http://www.adrants.com/images/pedigree_adoption_drive-thumb.jpg” width=”150″ height=”79″ //a/div
Charlie’s Story is the multi-part story of an abandoned dog sponsored by Pedigree Adoption Drive.
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(TrendHunter.com) The Ali Larrey ‘Laboratory’ photo series demonstrates yet again why I am drawn to this particular set designer. Always in full control of her surroundings, this portfolio shows a more scientific side of…
div class=”imageleft”img alt=”fucking_party.jpg” src=”http://www.adrants.com/images/fucking_party.jpg” width=”150″ height=”128″ //div
Not at all in association with their employer, McCann, Matt O’Rourke and Ale Lariu, group CDs at McCann are having a fucking party.
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(TrendHunter.com) This ‘Iron Man’ decal by SkinAT is the latest addition to the studio’s iconic laptop and iPad decals, which feature pop culture icons like Snow White, Michael Jackson and Pac-Man.
These SkinAT decals…
"The Doctors" unearths ick-dappled terror in artifacts from everyday living. For individuals who are convinced the fates won't rest until they have stricken every newborn with gaggy death in the form of fist-wide pacifiers, "The Doctors" is a godsend.
div class=”imageleft”img alt=”lunchables_alien.jpg” src=”http://www.adrants.com/images/lunchables_alien.jpg” width=”150″ height=”84″ //div
Ever been on a field trip? Of course you have. Ever met an alien on a field trip? Probably not.
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O Yahoo! parte para o ataque para cima do onipresente Google com um vídeo debochando da simplicidade da homepage do concorrente.
“Você chega neste lugar para logo sair” — alfineta o portal. Muita gente no Google deve achar esse vídeo um elogio, esta é a filosofia da busca deles. Na verdade são só diferentes abordagens de site: enquanto o Google adota a técnica de estar em todos os lugares com sua busca, AdWords, Buzz, Reader e milhares de outros penduricalhos o Yahoo! tenta matar seu leão sendo o chamado destination site, um modelo muito mais popular no Brasil com seus mega-portais que falam de todos os assuntos.
Para nós consumidores continua valendo a máxima de que toda concorrência é bem-vinda se isso faz com que as empresas corram atrás de melhorar seus serviços.
Via Google Discovery.
Post originalmente publicado no Brainstorm #9
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div class=”imageleft”a href=”http://www.adrants.com/images/mcdonalds_bear.jpg”img alt=”mcdonalds_bear.jpg” src=”http://www.adrants.com/images/mcdonalds_bear-thumb.jpg” width=”150″ height=”84″ //a/div
McDonald’s. Still telling “people” it’s a good thing to reward good grades with crappy food.
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LONDON – National Express, the transport company, has become the latest brand not to renew its sponsorship deal with the Football Association (FA).
div class=”imageleft”a href=”http://www.adrants.com/images/cami_secret.jpg”img alt=”cami_secret.jpg” src=”http://www.adrants.com/images/cami_secret-thumb.jpg” width=”150″ height=”109″ //a/div
Attention ladies with cleavage.
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Last year, 457 billion text messages crossed the AT&T network, compared to approximately 243 billion in 2008 and 88 billion in 2007. But reading or responding to text messages while driving can have serious consequences, says AT&T's Gail Torreano–and that's why the company is working to get people to stop.
div class=”imageleft”a href=”http://www.adrants.com/images/mustang_stardust.jpg”img alt=”mustang_stardust.jpg” src=”http://www.adrants.com/images/mustang_stardust-thumb.jpg” width=”150″ height=”84″ //a/div
Car drives through city.
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(TrendHunter.com) There’s always been something alluring about witchcraft and the Wildfox Couture Fall 2010 lookbook channels that energy in order to create a pretty kickass campaign. Not only is there Nicole Fox from the…
LONDON – The digital outdoor industry must demonstrate its value to advertisers and improve its creative work to increase its share of the media mix, according to panellists at the DOOH Media summit held in association with Media Week.
LONDON – The digital out-of-home industry needs to improve accountability, increase interactivity and trade on a cost-per-acquisition basis to increase its share, according to Robert May, head of instants at national lottery operator Camelot.
NEW YORK (AdAge.com) — The first iteration of Yahoo's "It's You" re-branding campaign was panned, and shortly thereafter Yahoo shifted all the work from WPP's Ogilvy & Mather to Omnicom's Goodby Silverstein & Partners. The result? It's still about "you," but with a focus on differentiating features and a call to action: "Your favorite stuff all in one place. Make Yahoo your home page."
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