(TrendHunter.com) For the day of May 24th, these are the Top 20 trends, which include Documenting Disfigurement, Ankle-Length Men’s Skirts and Unadorned Ballerina Pictorials. The rankings are based on hundreds of thousands…
“It’s a Quick Fix. Coroa Hand Tools.”
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Directors: Denis Kakazu, Paulo Engler, Adriana Franco
Copywriter: Rafael Campos, Erick Stossel
Illustrator: Boreal
Photographers: Denis Kakazu, Paulo Engler
Advertising Agency: DSG Dialog Solutions, Germany
Creation: Christian Wilfer, Alexandra Lier
Director’s Names: Takeuchi Taijin, Peter Göltenboth
Production Company: BIG FISH
Production Designer: Serban Rotariu
At our agency, we are constantly reminding ourselves to say less, when our natural instincts consistently prompt us to say more. But brevity is not something easily practiced. Think about your last RFP response, or most recent client presentation. Did you over explain when a short, concise and simple answer would have sufficed?
NEW YORK (AdAge.com) — Twitter put its foot down Monday with new rules that will substantially curtail third-party networks placing ads in the service, and may put a few out of business.
O Facebook está em crise, todo mundo reclama dos problemas de privacidade (ainda que a solução seja simples: não publique na internet informações que não deseja compartilhar), mas eu não falo nada. O motivo é óbvio: em que outro lugar você pode jogar pérolas como “Pot Farm”?
“FarmVille” e “Mafia Wars” é coisa de criança, o lance agora é ter seu campo virtual para cultivar incríveis ervas. Não entenda mal, pode não ser isso que você está pensando. Os criadores do “Pot Farm” dizem que todas as plantas do jogo são fictícias, qualquer semelhança com algo do mundo real é mera coincidência.
O bom humor do socialgame é o ponto alto, que foi lançado há pouco tempo e já tem quase 500 mil jogadores. Aproveite, enquanto continua no ar.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — Sports Authority has launched a review of its $35 million to $40 million creative and media account. The review is expected to include creative and media duties, currently handled by Rochester, N.Y.-based Post Central and Interpublic Group of Cos.' Deutsch, respectively
Are you a marketing exec who, for some reason, doesn't know what a multicultural shop might look like? Are you someone who works at a general-market agency who is curious to see an agency that isn't 99.9% white? You're in luck.
“Lost” acabou. Sim, você já sabe disso, pois está ouvindo a mesma coisa há horas sem parar. Mas os fãs poderão tocar “para sempre” os sucessos fictícios da série, em mais uma iniciativa transmedia dos produtores.
Estou falando de Drive Shaft e Geronimo Jackson, duas bandas que fizeram parte da mitologia de “Lost”, e que terão músicas lançadas na Rock Band Network: “You All Everybody” e “Dharma Lady”, respectivamente.
As músicas estarão disponíveis para o “Rock Band” de Xbox 360 nos próximos dias, e essa é sua chance única de encarnar Charlie Pace e escrever “NOT PENNYS BOAT” na palma na mão. Abaixo, dois vídeos para relembrar:
Post originalmente publicado no Brainstorm #9
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Como você já sabe, a neo-clássica campanha “Get a Mac” acabou. Finito. Já estava na hora, pois como dissemos nos filmes mais recentes a fórmula tinha cansado.
Ainda assim, isso não é motivo para você ficar triste, pois o podcast OneMoreThing editou um tributo de quase quatro minutos de duração com os melhores momentos da campanha que ficou quatro anos no ar.
Assistindo esse compilado, dá para realizar algo que é chover no molhado: os roteiros são ótimos, mas o John Hodgman (ator que faz o PC) é 60% dos filmes.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — The final episode of "Lost" was extra-long and attempted to sew up myriad loose plot strands with an emotionally complex denouement. But it still didn't come close to snaring an audience on par with a regular episode of "NCIS."
Fulham Football Club has signed European sportswear brand Kappa as its technical sponsor and official supplier of sportswear for the next three seasons, effective from September’s 2010/11 campaign.
LONDON – Budget hotel chain Premier Inn is tonight launching a new £12m ad campaign to encourage consumers to take short holidays at its hotels.
(TrendHunter.com) Simon Strong has created a magical world and captured his vision through the medium of photography to show his audience what exactly goes through his mind. Surreal and stunning, his work looks as though…
New viral video for Puma related to the football worldcup with football fans competing for the best hardchorus.
Advertiser: Puma
LONDON – Bernard Matthews brand ambassador Marco Pierre White is to be involved in activity on online community Mumsnet in July.
LONDON – Yahoo and Nokia have announced a rich media partnership designed to offer consumers email, instant messaging and maps and navigation services.
Not only is the responsible party posting tweets that parody both the oil industry and the spin industry — as "Negative people view the ocean as half empty of oil. We are dedicated to making it half full" and "If we had a dollar for every complaint about this oil spill, it wouldn't compare to our current fortune. Oil is a lucrative industry!" — he or she is selling t-shirts.
A viral video creative contest on Youtube for the good cause WaterAid.
Have a look on these 2 good viral videos I have received below.
Dirty drinks with president Obama, Sarkozy, Merkel, Poutine…
Vodka in NY vs. Water[…]
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
