Brothers and Sisters in penal reform win

LONDON – Make Justice Work, the charity dedicated to reducing the number of prisoners in the UK, has appointed Brothers and Sisters to handle its advertising account.

Asda acquires Netto UK stores

LONDON – Britain’s second biggest supermarket, Asda, has agreed a £778m deal to buy the 193 UK stores of Danish budget retailer Netto.

Leith Agency lands Scottish and Southern Energy ad task

LONDON – Scottish and Southern Energy, the UK’s second-largest energy supplier, has handed its UK advertising account to The Leith Agency.

Baby smoking 40 cigarettes a day viral video

Have you seen this viral video with the Sun logo?
An indonesian 2 year-old baby is smoking 40 cigarettes per day according to his father.
Apparently the Indonesian government is offering the family a car if the baby quites but his father says there is no problem with his addiction.
[…]

The Bug

Voici le travail de thèse de l’artiste Yongsub Song, à la School of Visual Arts de Manhattan. Une vidéo d’animation 3D très bien exécutée et un véritable tour d’horizon des célèbres personnages de jeux-vidéos. Une musique originale d’Opiuo. A découvrir dans la suite.



bug2

Previously on Fubiz

Rupert Howell to leave ITV

LONDON – Rupert Howell, the managing director of brand and commercial at ITV, is leaving the company.

Facebook overhauls privacy settings… again

LONDON – Facebook founder Mark Zuckerberg has responded to the barrage of criticism the site has received over its use of its members’ personal data, with a series of changes to privacy settings on the social media site.

Kraft censured by the Takeover Panel

LONDON – Kraft, the US food giant, has been criticised by the City’s takeover watchdog after it reneged on a promise to reverse the closing of a Cadbury factory.

Unilever enjoys Kylie bounce

LONDON – Kylie Minogue has helped boost Unilever’s bottom line today following a public endorsement of its 100-year-old beauty cream Pond’s.

DMGT reports 20% lift in profits

LONDON – The Daily Mail and General Trust, publisher of the Daily Mail and Mail on Sunday has posted a 20% boost in its pre-tax profits in the six months to 4 April, despite revenue falling 10%.

Day of the Dead Pin-Ups – The Pin Up Parlour Will Get You Skeletized for Your Photoshoot (GALLERY)

(TrendHunter.com) Toronto-based photography studio The Pin Up Parlour offers all kinds of sassy photo sessions, but the most eye-catching one by far are the Day of the Dead Pin-Ups.

Seriously, what more could you ask…

Anatomy of a Coïncidence / Anatomie d’une copie?

anatomy2009w anatomy2010
THE ORIGINAL?
Brainobrain Jumeira Chil Dev Program – 2009
“For bright and imaginative young minds”
Source : ADForum, Dubaï Lynx Gold
Agency : FP7 Dubaï (UAE)
LESS ORIGINAL :
Marathon Kids  – 2010
Claim : “The outdoors for your kids,
the museum for their toys”
Agency : Latin Works Austin (USA)

Comment on Cancer Awareness: Check out these boobs by Cancer Awareness: Check out these boobs | Simple, effective and affordable small business marketing

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Bacardi names Silvia Lagnado as chief marketing officer

LONDON – Bacardi has appointed Silvia Lagnado, a former Unilever marketer, as chief marketing officer of Bacardi Limited and President of Bacardi Global Brands.

Cancer Awareness: Check out these boobs

Checkout the website.

Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk, Rafa? Górski
Art Director: Sunil Nair
Copywriter: Krzysztof Niena?towski
Designer: Adam Smereczy?ski
Flash developer: Konrad Grzegorzewicz
Technical director: Maciel Topolski
Photographer: Rafa? Rebowski
Editing: Iza Koniarz
Producer: Magda Gierej
Account executives: Basia Grabiwoda, Adam Sosnowski, Marcin Koz?owski
Published: March 2010


Comment on Mercedes-Benz: Magazine Corner by Kate Aiz

Oh, deer.
I don’t like it. What it someone folds it wrong or too much?

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Mercedes-Benz: Magazine Corner

“See what lies beyond headlights with Night View Assist.”

Challenge: Even the most powerful headlights have limits. For that reason, Mercedes-Benz offers Night View Assist, which uses infrared technology to enable its driver to see what cannot normally be seen at night. We were asked to show the effectiveness of Night View Assist in an interesting and memorable way.

Solution: In our print solution, the media becomes the message when the viewer folds down the page corner, and it points out a deer on the side of the road. It´s exactly what Night View Assist does for its driver, even on the darkest of nights.

Result: Traffic to the Mercedes-Benz website went up, and dealers noticed increased interest in the Night View Assist feature.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Directors: Thimoteus Wagner, Christian Fritsche
Art Directors: Jonas Keller, Sönke Busch
Copywriter: Daniel Pieracci
Grafik Designer: Dennis Wagner, Matthias Heyde
Photographer: Alexander Hafemann (Getty Images)