NEW YORK (AdAge.com) — Time Warner's Turner division is trying to sell commercial time in Mr. O'Brien's new late-night show, set to debut on TBS in November, at rates some 20% above the rates that Mr. O'Brien's "Tonight Show" got on NBC, according to media buyers.
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Young Rubicam NY got off easy creating this new commercial hyping the NHL Playoffs.
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NEW YORK (AdAge.com) — Dish Network is launching a major national TV push Thursday to promote a new "Free HD for Life" service as the satellite provider tries to keep building the edge its gained in recent months over rival DirecTV.
have brands looked the future right in the eyes and decided it will be run by Generation E, Generation Everyone? Will the idea of a "generation gap" eventually atrophy into obsolescence? And in order to answer such a profound question, one cannot hope to rely solely on traditional qualitative/quantitative marketing data any longer.
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They have a boy. Now they want s girl. Yes. Levi’s is on the prowl for its first ever Levi’s Girl.
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An understanding girlfriend. A sympathetic boss. A pitch. An awesome TV. Those are just a few of the ingredients for the ultimate man cave which every man worth his salt will need come the World Cup.
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When it comes to Hispanics in the U.S., many companies today still believe that we are relatively poor and have little credit, and that the few of us that have acquired wealth are very acculturated. This is the barrier preventing all types of companies from capitalizing on one of the most exciting trends impacting the Hispanic segment, wealth creation.
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You see? We can get back to normal after a celebrity sex scandal.
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NEW YORK (AdAge.com) — Google on Thursday announced its acquisition of startup Invite Media for an undisclosed sum. The deal is a major endorsement for a nascent niche industry known as demand-side platforms, or DSPs, which allow advertisers to bid on display ad space across multiple ad exchanges, such as Yahoo's Right Media or Google's own AdX. Other companies that compete in this area include Turn, MediaMath, x+1 and DataXu.
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As a follow on to its Super Sexy CPR, Fortnight Lingerie offers up Super Sexy Abdominal Thrusts.
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NEW YORK (AdAge.com) — Buried in a Wall Street Journal story about vacant top-creative posts at major ad agencies — a comprehensively reported trend by industry press — was the news that one of the largest global networks in the business, WPP's Ogilvy & Mather, is prepping to name Lars Bastholm, an insider with digital chops, as the chief creative officer of its New York office.
UTV-owned national radio station TalkSport will be the only radio station in the UK to have the rights to broadcast commentary on the Rugby World Cup 2011 in New Zealand.
My friends say I'm paranoid. My wife has issued a get-some-help-or-I'm-outta-here ultimatum. But as we approach the summer consumption season, I find myself overwhelmed by a sense of stealth seduction, of being swayed by forces beyond my conscious perception. In short, I am convinced that marketers are trying to get me to buy crap and do stuff. And it's working.
Really weird viral video campaign for a lingerie brand with violent sexual abdominals.
Advertiser: Fortnight Lingerie
The UK chief executive of digital marketing firm iCrossing Paul Doleman has said there will be no redundancies among his 125 staff after US media giant Hearst agreed to pay a reported $325m (£221.4m) for iCrossing.
The Cobra Beer Partnership has launched a £5m campaign centred on the relationship that curry lovers have with the Indian lager brand.
NEW YORK (AdAge.com) — Hearst confirmed it's acquiring digital agency iCrossing for approximately $325 million, according to executives familiar with the deal, a figure $50 million shy of the price tag first reported in February. The announcement comes after months of rumors that the publishing company was interested in one of the last large, independent digital agencies still up for grabs.
(TrendHunter.com) Daniel Reagan confronts an uncomfortable subject in his photo project ‘Cicatrices (Scars).’ Many people cut themselves to deal with stress and emotional problems, and the scars left behind are both physical…
(TrendHunter.com) Urban Outfitters is no stranger to inappropriate print t-shirts, and the Urban Outfitters ‘Eat Less’ tee is no exception. If you remember the t-shirt that was listed as ‘Obama/Black,’ which was subsequently…
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