Omid Djalili ads boost sales at Moneysupermarket.com

Moneysupermarket.com has said its “Haggle Hero” campaign, staring the comedian Omid Djalili, has helped boost sales, with revenue at the company rising 4% to £71.6m for the first half of the year.

What is American Power?

Egg banking brand set for sale again

The Egg banking brand is up for sale, with owner Citigroup looking to offload it after only three years.

BR Video: Public positive about Five but unsure of Desmond

After Five’s recent acquisition by Richard Desmond we asked people what they liked about the channel and whether Desmond buying it was a good thing.

Clarke appointed head of Starcom MediaVest Group Sports

Starcom MediaVest Group Sports, the sports marketing division of SMG, has named Robin Clarke as its new director.

Reebok reveals naked Kelly Brook for outdoor campaign

Reebok is unveiling a large outdoor campaign at Battersea Power Station that will feature its brand ambassador Kelly Brook wearing nothing but a pair of trainers.

BT rapped for instant broadband claim

BT can no longer claim it offers “instant” internet access after a number of complaints led to a ban on a press ad for its fibre optic broadband.

Procter & Gamble blames increase in marketing for fourth-quarter profit drop

The world’s largest advertiser, Procter & Gamble, has reported a 12% drop in profit during the fourth quarter, despite upping its global advertising spend by more than $1bn (£627m) in the past year, to $8.6bn (£5.4bn.

P&G blames marketing costs for Q4 profit drop

The world’s largest advertiser, Procter & Gamble, has reported a 12% drop in profit during the fourth quarter, after increasing its global advertising spend by more than $1bn (£627m) in the past year, to $8.6bn (£5.4bn).

Abortion advice ad escapes ASA censure

A controversial ad for Marie Stopes International, the health advisory organisation that offers abortion advice, among other services, has escaped a ban from the Advertising Standards Authority despite receiving 1,054 complaints.

Top 10 viral video in July 2010 by goviral network

Top 10 viral video campaign with goviral network – July 2010

Find the previous top 10 viral here.

1. Old Spice – Questions (and Responses)

Do you want a man who smells like he could bake you a gourmet cake in the dream kitchen he built for you with his own hands? Old Spice[…]

IBM Illustrations

Après le projet Negative Space Illustrations, une formidable série de posters et d’illustrations par l’artiste Noma Bar pour le client IBM. Un travail sur les formes et les symboles en collaboration avec la graphiste Tanya Holbrook. A découvrir de manière complète dans la suite de l’article.



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Previously on Fubiz

Relaxed Boho Fashion – Bambi for the Shakuhachi S/S 2011 Lookbook Creates Pretty Perfection (GALLERY)

(TrendHunter.com) Model Bambi for the Shakuhachi S/S 2011 lookbook makes for the perfect match. The doe-eyed model posed in cute spring and summer clothing, offering the ultimate bohemian look.

With a blend of floral,…

Recova Dashboard

Advertising Agency: Mudra, Ahmedabad, India
Executive Creative Director: Sanjay Menon
Art Director: Rutwa Trivedi
Copywriter: Rajesh Sinha


“A Origem”: A pura criação de Nolan e o segredo da trilha sonora

A Origem Inception

“A Origem” (Inception) de Christopher Nolan é tudo isso que estão dizendo mesmo. Ontem, no Twitter, logo após assistir o filme eu falei que se fosse produtor de Hollywood, daria um cheque em branco pro Nolan toda vez que ele tivesse uma ideia.

Inovador e complexo em várias camadas, “A Origem” é um milagre cinematográfico que, como dito em certo ponto do próprio filme, é “pura criação” – esse foi meu review no Moovee.me, aliás. Um produto ousado e provocador que é uma conquista da imaginação, introduzindo tantos conceitos ao espectador que você termina o filme querendo saber mais, muito mais.

Se para discutir sobre “Matrix” reuniram filósofos do mundo tudo, então preparem toda a classe de psicólogos para a obra de Nolan.

Para descobrir sobre o processo criativo do filme, acho que só falando com o diretor cara a cara em horas de conversa, se é que ele tem alguma explicação de que lugar da mente dele isso tudo saiu. Porém, existe uma curiosidade a respeito da criação da trilha sonora de “A Origem”, composta por Hans Zimmer.

“Non, Je Ne Regrette Rien” de Edith Piaf tem papel fundamental na história e também na trilha. Através do vídeo abaixo, você vai poder entender o motivo – não tem spoilers, não se preocupe.

Tecnicamente, o que Zimmer fez não foi apenas utilizar notas da canção em slow motion, mas construir o tema do filme variando as subdivisões e multiplicações do tempo da música de Piaf, segundo as palavras do próprio compositor.

E se você achou isso curioso, espere até ver todos os conceitos e regras do universo de sonhos apresentados pelo filme. “A Origem” estreia no Brasil na próxima sexta, dia 6.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Bamboo Business Cards – These Business Cards by Anonymous are Lovely and Sustainable (GALLERY)

(TrendHunter.com) These creative and wonderful Anonymous business cards are sustainable and eco-friendly alternatives to paper versions. The business cards have a bamboo veneer which is both sustainable and break-proof.…

Blushing Evening Wear – The David Jones Spring/Summer 2010 is Filled with Soft Pink (GALLERY)

(TrendHunter.com) The David Jones Spring/Summer 2010 release featured Aussie models Samantha Harris, Abbey Lee Kershaw, Nicole Trufino, Catherine McNeil and Alexandra Agoston.

Perfect for evening and special events, the…

Retro Rocker Looks – Guess Fall/Winter 2010 Ad Campaign is Hot with Big Hair (GALLERY)

(TrendHunter.com) The Guess Fall/Winter 2010 ad campaign brings the heat with retro-style big hair and sexy shades.

Model Elsa Hosk looks stunning in the brand’s retro-inspired fashions, which include leather pants and…

Bet365’s ‘free £200 bet’ ad lands it in hot water

Bet365 has been told that it must ensure any online ads offering free bets are only one click away from the terms and conditions of the offer, after a complaint about one of its campaigns.

P&G eyes partnership Olympic Games activity

Procter & Gamble is looking into potential partnerships with other Olympic sponsors, including Coca-Cola and GE, for joint marketing activity around London 2012.