TfL to back Bebo’s new Sofia’s Diary series
Posted in: UncategorizedLONDON – Bebo’s online drama, Sofia’s Diary, is returning for a third season and will be sponsored solely by Transport for London.
LONDON – Bebo’s online drama, Sofia’s Diary, is returning for a third season and will be sponsored solely by Transport for London.
LONDON – Supermarkets continue to lure shoppers with discount offers, according to data released by market research company Nielsen.
LONDON – Admiral Group, the insurance company behind Admiral, Bell Direct, Diamond, and Elephant.co.uk, has awarded its £6m media business to Havas Media’s MPG after a three-way pitch against MediaCom North and Feather Brooksbank.
LONDON – Morrisons has clocked up year-on-year growth of 7.9% in the three months to 17 May, taking its market share up to 11.6% compared to 11.4% last year.
NEW YORK – Yahoo! chief executive Carol Bartz has revealed that the internet firm is still talking to software giant Microsoft about a partnership around search, but stressed she would hold out for a good deal.
Par le designer Eric Ku cette “One and Three Chair” est une redefinition du concept de la chaise utilisant un alphabet typographique. Chaque lettre permet d’assembler et de construire la chaise. Une idée fortement inspiré par l’artiste contemporain et américain Joseph Kosuth.
LONDON – The Telegraph Media Group (TMG), publishers of The Daily Telegraph, The Sunday Telegraph, is creating a new research department to study reader behaviour and explore new revenue opportunities. The group is hailing the new Research, Insight & Strategy Hub as “an innovative move away from the traditional newspaper research department”.
LONDON – HBO has teamed up with the Gawker media network to create a blog around the Deep South-set vampire drama ‘True Blood’, which is set to air in the UK on FX.
LONDON – Music streaming service Spotify is today unveiling its first mobile phone demo at San Francisco’s Google I/O developer conference.
LONDON – HSBC launched today an Indian-themed marketing campaign to promote its sponsorship of Indian Summer, a season of exhibitions at the British Museum.
LONDON – Scarlett Johansson is to appear in ads for Barcelona-based high street chain Mango, replacing Spanish actress Penelope Cruz who has been employed by the fashion retailer for the past four seasons.
LONDON – Two troupes of strippers are going head to head in a battle over royalties as new comers Here Come The Boys are accused of hijacking the Chippendales brand as they embark on a 42-date tour.
Issu du dernier album 808’s & HeartBreak, voici le sobre et nouveau clip de Kanye West sur le titre Paranoid. Dirigé par les réalisateurs John Christopher Pina et Nabil Elderkin. A noter la présence de la chanteuse Rihanna.
LONDON – Thinkbox, the TV marketing body, is unveiling its first-ever TV ad campaign to support the medium.
LONDON – Coty, the international cosmetics company, is holding a review of the estimated £70 million global advertising account for its Rimmel London range.
LONDON – Reckitt Benckiser is reviewing its £800 million global media planning and buying arrangements.
LONDON – DDB and Bartle Bogle Hegarty are going head-to-head in a bid to win a brief for the Unilever-owned margarine brand Flora.
Advertising Agency: Publicis Conseil, Paris, France