Hasta La Creative!

Você já viu aqui o vídeo-case do famoso “Whopper Sacrifice”, certo? Mas ele não é a única aposta da Crispin Porter + Bogusky nos festivais de publicidade mundo afora.

O controverso “Whopper Virgins” também é um case favorito, o que não se sabe é se a idéia vai ser capaz de conquistar unanimidade no júri, ou mesmo transpor barreiras de quem considera a ação ofensiva e não-ética.

No próprio video-case, que você vai poder assistir abaixo, a agência destaca as opiniões divididas de consumidores e da mídia diante da idéia de levar hamburguer para alguns dos lugares mais ermos do planeta.

Whopper Virgins | Video-Case

Post originalmente publicado no Brainstorm #9
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Voltando preguiçosamente das mini-férias, vale ver esse comercial institucional da Ford inspirado pelos livros infantis do tipo “popup”.

Criação da Zubi Advertising e produção da sempre excelente The Mill .

Ford | PopUp

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Euro RSCG, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Graphic: Isabelle Bühler
Illustrators: Nadja Stadelmann, Andrea Ulrich
Published: December 2008

LONDON – Virgin Media and Universal Music have signed a deal to give Virgin broadband customers unlimited access to Universal Music’s entire catalogue for a set monthly subscription.

LONDON – T-Mobile UK has appointed Helen Wylde, a former Lloyds TSB marketer, as its head of prepay marketing, responsible for revenue development for the prepay business.

LONDON – A new ITV sitcom set in an Indian call centre has received critical praise for the “sheer originality of the setting” and the realistic portrayal of “sweated labour” in fictional failing call centre Teknobable.

LONDON – The Central Office is promising possible cost savings as it assesses the value for money of government websites and reveals for the first time how often central government sites are being used.

LONDON – Travel writers and publishers are banding together to protest against a decision by WH Smith to only stock guides published by Penguin at their airport stores and train station outlets.

LONDON – David Coupe, the former MD Experian Marketing Services and one time chairman of the DMA, has joined data management firm DQM Group as a non-executive director.

LONDON – Google is seeking to benefit from the explosive growth of Twitter’s live search feature by creating a microblogging search engine of its own.