LONDON – The BBC and Scottish ITV franchise STV have struck an outline agreement to share newsgathering resources such as studios, training, archives and other facilities.
LONDON – The Labour party has launched a website widget campaign supported by leaflets to highlight a revelation by the Tory party that it would cut 10% of spending on government departments.
Phones 4U’s new ‘Great Deals 4 Popular People’ campaign has been hit by complaints from the Scout Association.
LONDON – Volkswagen Commercial Vehicles has tied up with sport and leisure retailers Snow + Rock and Cycle Surgery to launch an experiential campaign around VWCV’s lifestyle range.
Really bad dog! "Bad Food Bad Dog" Advertiser:Nutri-Balance Agency:Y&R Santiago Project nameBad Dog Creative directors: Francisco Cavada, Alvaro Becker Art directors: Fabrizio Capraro, Andres Echeverria Digital retoucher / Illustrator: Raul Pardo
Joy it forward, the new Pepsi video Advertiser:Pepsi Agency:BBDO Toronto Project nameWord Play ClientPepsiCo Beverages Canada CopywriterCraig McIntosh Art directorJaimes Zentil PlannerEd Caffyn Production companyRicochet City: Toronto DirectorIgor Boros (SGL)
The bief was to develop an integrated campaign to grow awareness around the Wonderbra brand. The idea is very simple: if a woman wears a Wonderbra and a blouse it could happen that a button pops out and hit someone. From this concept, they realized a viral ad that they split in two (teaser and full version), a special promocard, a mini website (www.wonderbrabutton.it) based on UGS and a fan page on facebook. All these operations work in synergy to spread the concept on all the media involved.
Advertising Agency: Leagas Delaney, Milan, Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Luca Lannucci
Copywriter: Fabio Pedroni
Web designer: Luca Fasoli
Photographer: Riccardo Bagnoli
Director: Laura Chiossone
Production Company: Mercurio
Released: April 2009
Minimalist but efficient print campaign for this painting brand using Grafield, the pink panthe and Omer Simpson. "We match any color." Advertiser: Comex Advertising Agency: BETC Euro RSCG, Paris, France Creative Director: Stéphane Xiberras Art Director: Flavie Macaigne Copywriter: […]
NEW YORK – Microsoft has filed a lawsuit against three individuals for an elaborate “click fraud” scheme, accusing the group of clicking the ads of rival websites thereby exhausting their ad budgets and boosting the ranking of their own search ads.
LONDON – Eco-Friendly bag specialist Crazy Bags has launched its summer 2009 range.
Un superbe travail et portfolio par le photographe Max Dworkin autant à l’aise dans des formats comme le portrait ou les paysages. Une mise en situation des personnages dans différents univers. Plus d’images dans la suite.
For her new album release She Wolf, Shakira, the singer is murdering pedestrians in NY. advertiser: Shakira She Wolf
LONDON – TUI Travel, parent company of Thomson and First Choice, has overhauled its UK below-the-line marketing functions. The changes are part of a wider restructure within its customer division, intended to help it respond more quickly to customer needs.
LONDON – Google co-founder Sergey Brin is reportedly leading a high-powered team of executives scrutinising the potential of Microsoft’s Bing search engine.
LONDON – Recently appointed Yahoo! chief executive Carol Bartz has overhauled her senior marketing team, promoting Kristof Fahy, vice-president of marketing for Europe, to the new role of vice-president of international marketing.
LONDON – TV advertising will start to show signs of recovery from 2010, but it will not beat 2008 figures until after 2013, according to a new report from PricewaterhouseCoopers.
LONDON – The Molson Coors Brewing Company has hired BD to handle its multimillion-pound consolidated direct marketing account.
LONDON – McCann Erickson and Momentum have picked up the £10 million advertising and direct marketing accounts for Subway.
LONDON – Thai beer brand Singha has appointed Publicis as its first international agency ahead of a major brand-positioning drive and global expansion.
LONDON – Guardian Media Group is to report an operating loss for the financial year to the end of March, the first operating loss the company has seen in years.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
